Buy local things, travel in the community.
🌍 1. Travel focused on individual experience.
This year's tourists do not choose just "where to go," but "why to go," such as
Traveling by story in a book or literature.
Follow the path that fictional characters used to walk.
A RETREAT joint read a book or trip based on one theme.
This line is called Literature-Inspired Travel (Bookbound) that more than 50% of people are interested in or have already booked.
www.ndtv.com
🏔 2. Nature and peace are also strong.
This year, people began to look at "escape the city's noise" tourism.
Climbing, Coastal Forest, Plateau Zone
A slow and near-natural rest.
Research points out that accommodation bookings in mountainous areas have increased much more than before, the booking authorities have more people interested
travelagentcentral.com
🍽 3. Travel "Eat like a local."
People do not travel, just find a beautiful spot, but want to:
Walk the local market
Eat home food.
Understand culture through the vernacular menu.
This trend is called Shelf Discovery / Culinary Tourism
blog.getexperience.com
👨👩👧👦 4. Family and social trips
Multi-age trip (grandparent-parent-child) to create memories together
Multi-member travel
This line is called Multi-generational travel
thailandbusinessnews.net
🤝 5.Solo + Social Travel
Single people or people who want to open the travel world
Traveling alone but meeting someone new on the way.
Trips that aren't lonely because there's space to meet new friends.
People who travel like this increase a lot.
thailandbusinessnews.net
🏘 6. Community / sustainability trends
2026 tourists turned their focus to community-based tourism:
Local shopping
Support the local economy.
Real locally produced souvenirs.
Allow tourism to be more sustainable
Forbes
What kind of trip do we like? I like number 2.
