What's the value?

When I was in the feed business, I believed in one thing...

"If productions are good, customers will buy them."

The sales department has always said that.

Good recipe

Good results.

Raise quickly

Good meat exchange rate

Sounds like everything's ready...

But when you walk into a real customer, the first thing you ask is not the quality of the product.

But is...

"Release the credit?"

Sometimes described productions stay for hours.

But the final answer is only

"If you don't release credit, you can go back the same way."

That's where I started questioning myself.

Okay, what the sales department says is good. Is it really valuable?

Or in this business, the real value is not in productions, but in credit and service.

When it's hard to sell, the sales department always has the answer.

"You can open the farm."

"You can shop."

"Do it all together."

Sounds good...

But to sell one product,

Why invest more?

More risks must be borne.

More money is required.

It takes more people.

The final margin is about 5%.

The more you think, the more you wonder...

If productions have real value,

Should it sell for its own value?

Or is this business forcing everyone to run more and more risks in exchange for less profit every year?

15 years in this industry.

I haven't seen as many rich people selling fodder as people who survive risk management.

Maybe the key question isn't.

"Can you sell it?"

But is

"Is it worth taking a life to risk it?"

Note: This content is only a personal experience and perspective from many years of doing business in the feed industry. Individual business outcomes and guidelines may vary by area, cost, managerial capacity, and market conditions during each period. It does not intentionally guide investment or conclude which profession or business is better or worse. It only needs to exchange views for decision-making use.

# Animal feed business # Entrepreneur # Risk management # Business lesson # Owner life