Crisis Management / Crisis Management "It's not just about big companies - everyone should know."

Ever seen that? A brand that's been hit hard by drama.

And some of you cope so well that people love more

But some of you made mistakes until they broke.

The difference is Crisis Management. 👇

What is Crisis Management?

In other words, planning to deal with unexpected situations.

That could damage the organization, the brand, or ourselves.

Whether it's rumors, social drama, trouble products.

The staff broke down or the PR.

Everything counts as a crisis.

There are three periods of crisis to deal with.

Before birth - Prevention

Plan ahead that if X happens, Y will do.

Define a team. Define a spokesperson. Define a procedure.

Because if you wait for a crisis to come, it's always too late.

At birth - Response

Must be fast, transparent and communicate immediately

"Quiet" is the worst thing to do in a crisis.

Because people start filling their own stories and are often worse than the truth.

After birth - Recovery

Assess the damage. Learn from what happened.

And communicate to people what has been solved.

Why should everyone know?

Many people think Crisis Management is only about the CEO or PR.

But it really applies to all levels.

Enterprise level - Brands that manage crises well often survive and become stronger than ever.

Team level - Knows how to cope when a project breaks down or gets into trouble at work.

Private level - social drama? Misinterpreted? It needs Crisis Plan, too.

Main to remember

Quick - react before the matter escalates.

Transparent - Accept if wrong. Don't lie or exaggerate excuses.

Consistent - all communication channels must speak in the same direction.

Pay attention to people - shown to understand the impact it has on other people.

Learn - Every crisis is the most expensive lesson. If not, learn is waste free.

A simple example in real life.

Restaurant hit by poor reviews on Google, then owner reacts upset

→ Small Crisis becomes big drama overnight

Compared to shops that apologize, promise and fix.

→ The more people trust and come back

That's the difference with and without Crisis Management. 🎯

Brief summary

The crisis did not ask, "Will it happen?"

But ask, "When will it happen?"

The people who are prepared are the ones who survive. 🌱

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