The frustration many consumers feel toward makeup brands engaging in rage baiting is becoming increasingly clear. Rage baiting refers to tactics where brands stir controversy or emotional reactions to grab attention, often without offering meaningful or inclusive solutions. This strategy can alienate customers and build mistrust. One of the key points raised by the conversation around this issue is the call for makeup brands to prioritize authenticity and inclusivity. Consumers no longer want superficial marketing gimmicks. Instead, they expect brands to embrace diversity and create quality products that truly meet the needs of all skin types and tones. Brands like Danessa Myricks Beauty have gained loyal followings precisely because they focus on delivering effective, inclusive products and avoid using divisive marketing strategies. The OCR content highlights several concerns, such as problematic marketing approaches and the need for brands to 'just make better stuff.' It reinforces the idea that consumers recognize and reject manipulative tactics designed to provoke outrage or strong reactions without substance. Additionally, phrases like "be inclusive not fall into rage baiting" and "get it right" emphasize a consumer desire for responsibility and genuine engagement from makeup companies. Moreover, the discussion touches on the importance of transparency and accountability. Customers are increasingly conscientious about the ethics behind the products they choose. They seek brands that align with their values and show respect towards their audience by avoiding exploitation of sensitive issues for profit or attention. In summary, the makeup community is calling for an end to rage baiting and for brands to step up with products and marketing that reflect respect, inclusivity, and quality. As more consumers voice their expectations, brands that listen and adapt will foster stronger trust and loyalty. Danessa Myricks Beauty exemplifies how sincerity and commitment to diversity can resonate deeply with users, setting a positive standard in an industry ripe for change.