I absolutely love being on companies’s PR list and receiving gifts! The thing about it is you don’t even have to have a lot of followers to receive pr packages, just make sure you email is listed EVERYWHERE, they’ll reach out to you! Also, a bonus tip is to tag a company every time you use a product from them, that way you’ll be on their radar!
... Read moreHey everyone! So, you've seen my recent PR hauls and are probably wondering how I manage to get all these amazing gifted products – from luxurious fragrances and skincare to cool kitchen gadgets and daily supplements! It truly is such a fun perk, and I promise you don't need a massive following to start receiving PR packages. I wanted to dive a bit deeper into my experience and share some extended tips that have really helped me get on those coveted PR lists.
First off, let's talk about making your email visible. The original post mentioned listing your email everywhere, but what does that really mean? Beyond just your social media bio, consider having a dedicated 'contact' section on your blog or website if you have one. Make sure the email address itself looks professional – something like [yourname]pr@email.com or [yourhandle]collaborations@email.com works wonders compared to a generic personal address. Companies often look for creators who present themselves professionally, even at a smaller scale. Some brands even have specific forms on their websites for PR inquiries, so keep an eye out for those!
Next, consistently tagging companies: This isn't just about a quick shout-out. When you genuinely love a product, take high-quality photos or videos, share your honest experience, and tag the brand clearly. For instance, if I'm showcasing a new makeup palette or a body care cream, I make sure my lighting is good, the product is in focus, and I talk about what I like (or even dislike) about it. This shows brands that you're a true fan and can create engaging content for them. It puts you on their radar as someone who genuinely uses and appreciates their items. I’ve found that authentic reviews, even if they’re just on your stories, can catch a brand’s eye!
Now, for those of you specifically interested in getting certain types of PR, like gorgeous fragrance sets or specific supplements, it helps to tailor your content. If you're hoping for fragrance PR, start reviewing fragrances you already own! Talk about the notes, the packaging (which, as I know some of you look for when buying gifts!), and how long it lasts. Show your passion for the product category. The brands are looking for creators who align with their aesthetic and vision. I’ve noticed that when I share my love for a particular type of product, like the delightful pink and dark pink fragrances I recently received, I tend to get more opportunities in that area.
Don't be afraid to take the initiative! While some companies will reach out to you, proactively pitching can be incredibly effective, especially for getting onto those 'easy PR lists to get on free.' Create a simple, concise media kit (even a one-pager) that highlights your content style, audience demographics (even if small, be honest!), and what kind of collaborations you’re interested in. Then, send a polite, personalized email to the PR contact listed on a brand’s website or found through a quick Google search. Explain why you love their brand and how you think you could genuinely showcase their products, whether it's a new kitchen appliance or a collagen powder.
Finally, remember to always disclose your gifted items according to FTC guidelines or local regulations. Transparency builds trust with your audience and with the brands. Getting PR is a journey, not a sprint, but by being consistent, authentic, and strategic, you'll be unboxing free PR packages and enjoying exciting gifted collabs in no time!