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The channel already has traffic, but the clip doesn't slip. The problem may be with the audience on the channel.

The growth of the channel does not depend on the number of viewers.

But depending on whether the audience in the channel comes from the same way,

Many channels already have traffic.

Someone has followed

Some clips go great.

But when I started doing contents along the real axis,

Or start making sales clips

Instead, it began to experience uncontrollable symptoms.

Such as

• Running clips, but not many people buy

• Some clips stop at about 200-400 views.

• Discrete view

• Must win almost every clip

• The intended clip was not sent.

This symptom does not mean that the clip is bad.

But mostly caused by

Audiences in the channel come from many ways.

The first phase of channel molding.

Many people will do quite a wide contrast.

To pull traffic into the box first.

Such as

• Viral clip

• Clip by stream

• Easy to watch clips

• Clips that do not match the actual axis of the channel

As a result, the channel began to be followed.

There's traffic.

There is a clip that used to run

But the people who came in

Not coming in for the same reason.

Some people come in because of the viral clip.

Some people come in because the contrast is wide.

Some people are not interested in the channel's main product or content.

When the channel started making contents along the real axis

Or start sticking to the sales basket.

The system will send the clip to the person in the channel first.

And if people in the box

Not in with that content.

The early response will be unclear.

When the early signal is unclear,

The delivery will stop.

The results seen during this period are usually like this.

• Running clips, but not many people buy

Because many viewers are not interested in the product or content of the channel.

• Some clips stop at about 200-400 views.

Because the first group that the system sends is not the one with that content.

Enough response, the system will not forward.

• Discrete view

Because the audience in the channel comes from many ways.

Each clip was sent to a different group, making the signal uneven.

• Must win almost every clip

Because the system still can't capture who this channel should send to.

Transmission is therefore unstable, although the channel already has traffic.

This case happened to one of Nan's channels during the channel's traffic.

There are clips that used to be viral.

But not from the core of the channel.

People who follow

Therefore comes from many reasons

When starting to make contents along the real axis

And start making sales clips

The system also sends clips to the same group of people.

Which is someone who doesn't get in with the main content.

The result is

• Running clips, but not many people buy

• Some clips stop at Hundred View

• Discrete peaks

• Must win almost every clip

This point makes it clear that

Having traffic

Does not mean that the channel is ready to grow

If the audience in the channel is not on the axis,

Especially with

• Group-specific channels

• Knowledge Channel

• Channels to create identities

• Channels in need of continuous sales

The middle of growth.

Need to start organizing the audience.

Must make the contrast clearer

Deeper.

And more on the axis.

To keep the people in the box

It's actually the same group.

When the audience is straight

The delivery will be slippery.

And the clips can start together

This is where many channels stick.

Both with traffic

And the key point.

If you want the channel to grow continuously without winning every clip

_ _ _ _ _

Many channels are not attached to the contrast.

But stick to the structure of growth.

Sometimes the channel starts to jam.

Not because the clip is bad

But because of what's in the box,

It has not yet been placed in the same direction.

3/24 Edited to

... Read moreจากประสบการณ์ที่เคยดูแลช่อง YouTube และช่องโซเชียลมีเดียอื่นๆ พบว่าปัญหาที่หลายคนเจอคือมีทราฟฟิกเข้าช่องเยอะ แต่กลับไม่สามารถสร้างยอดขายหรือยอดวิวที่สม่ำเสมอได้ ส่วนใหญ่เกิดจากกลุ่มผู้ชมในช่องไม่เป็นกลุ่มเดียวกันจริงๆ เมื่อเริ่มต้นสร้างช่อง บางครั้งเราจะทำคอนเทนท์ที่กว้าง ๆ เพื่อตีวงเข้าหา audience หลายกลุ่ม เช่น คลิปไวรัล คลิปตามกระแส หรือคลิปที่ดูง่ายซึ่งไม่ได้ตรงแกนหลักของช่อง สิ่งนี้แม้จะช่วยดึงคนเข้าช่องได้ แต่ก็ทำให้กลุ่มคนดูมีความหลากหลาย ทำให้ระบบการนำส่งคลิปของแพลตฟอร์มไม่สามารถจับกลุ่มเป้าหมายได้ชัดเจน เมื่อคุณเริ่มผลิตคลิปที่เจาะจงมากขึ้น เช่นคลิปที่เน้นขายสินค้าหรือคอนเทนท์ตามแกนจริง หาก audience ในช่องยังไม่ตรงกับความต้องการเหล่านั้น คลิปก็จะไม่ถูกส่งต่อหรือไม่ถูกแสดงให้กับกลุ่มคนที่มีโอกาสตอบสนอง นำไปสู่ยอดวิวหยุดชะงัก หรือยอดขายไม่เกิดตามเป้าหมาย วิธีแก้ไขคือการค่อย ๆ ปรับเปลี่ยนคอนเทนท์ให้เน้นแกนหลักของช่องให้ชัดเจนขึ้น โดยทดลองสร้างกลุ่มเป้าหมายในใจไว้ก่อน และสร้างคอนเทนท์ที่ตอบโจทย์กลุ่มนี้อย่างจริงจัง การหาข้อมูลเชิงลึกเกี่ยวกับความต้องการของ audience จะช่วยให้คุณรู้ว่าควรทำคลิปแบบไหน รวมถึงจัดระเบียบ playlist เพื่อเชื่อมโยงเนื้อหาที่เป็นสายเดียวกัน เพื่อช่วยให้ระบบแนะนำนำส่งคลิปได้แม่นยำขึ้น ในกรณีที่ audience ยังหลากหลาย ควรใช้เครื่องมือวิเคราะห์ข้อมูลช่อง เช่น YouTube Analytics เพื่อดูรายละเอียดของกลุ่มผู้ชม ชอบดูคลิปประเภทไหนบ้าง จากนั้นเลือกปรับคอนเทนท์ให้ตรงกับกลุ่มคนที่มีค่าต่อช่องมากที่สุด สุดท้ายการมีทราฟฟิกจำนวนมากไม่ได้หมายความว่าช่องจะเติบโตได้ดีหาก audience ไม่ชัดเจน การเติบโตของช่องที่ยั่งยืนต้องเริ่มจากการสร้างฐานผู้ชมที่ตรงกับแกนคอนเทนท์ เพื่อให้คลิปลื่นไหลไม่สะดุด และสามารถสร้างรายได้หรือการตอบสนองที่แท้จริงได้อย่างต่อเนื่อง

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