There are 10,000 followers. Why do you sell back?

Imagine one channel with 10,000 followers.

The first group of people came in from the viral clip following the trend.

Another group came in from the funny clip.

The other group came in from the motivational speaking clip.

Each clip calls the audience well. The audience likes it, so click follow. As the collection continues, the channel has 10,000 followers.

So the owner of the channel thought that there was enough audience base to start making merchandising clips, and someone would buy them.

But when it was sold, the clip was quiet, the view dropped, and there were almost no orders.

If you only look at the number of followers, this seems strange because the channel does not lack viewers and does not lack followers.

But if you look back at why 10,000 people came, we will start to see why.

People coming in from the viral clip are waiting to see what the channel will play next.

People coming in from funny clips are waiting for fun.

People coming in from inspiring clips are waiting to hear messages that help themselves feel better.

They follow because they like the content, but have never received a reason why they should believe this channel in the product.

He still doesn't know what the owner of the channel chooses the product from.

Ever really used?

Who is this product suitable for?

What are the advantages or limitations?

And why should they buy through this channel instead of from another channel?

When the sales clip appeared, the audience saw the product as an advertisement, not as a suggestion from someone who believed in the selection.

10,000 followers are still the same, but they are following the channel for reasons that have not yet been connected to the purchase.

This symptom is not only caused by channels that grow from viral clips. Each channel can have the same problem, but by different causes.

Comedy Channel Trailer

Viewers follow because the clip makes them laugh and helps to relieve stress.

One day, the owner of the channel starts selling skincare. Viewers may like the owner of the channel a lot, but that preference has not been answered whether or not the owner of the channel chooses skincare, how to use it, and how to know that the product is suitable for the person's skin.

Viewers therefore still come back to watch funny clips but scroll through the sales clip.

Inspirational Channel Trailer

Viewers follow because words encourage or like the view of the channel owner.

When a channel begins selling supplements, viewers may believe in the idea of the channel owner but have not yet believed in the effectiveness or appropriateness of that product.

Convictions do not automatically move from one matter to another.

Believing someone to be good doesn't mean believing every item they pick up to sell.

Knowledge Channel Sample

Suppose people follow because the teaching channel uses the phone or teaches to make content easy to understand.

If the channel owner starts selling cosmetics, followers may still agree that the channel provides good knowledge, but do not yet see the connection between what is tracked and the goods being sold.

Channels do not lack credibility, but the credibility they have is different from the product.

But if the same channel regularly introduces a microphone, a tripod, or a light used to shoot clips, it is easier for viewers to understand the origin of the instructions because they have already seen the experience of the channel owner in this regard.

Lifestyle Channel Preview

Viewers may follow because they like the daily life, home makeup, dressing, or personality of the channel owner.

If the channel regularly introduces everyday items, the viewer can immediately see the connection of how the owner actually uses them, how they use them, and how they enter his life.

But if one day the channel picks up a product that never came to the channel's story for sale, viewers will only see that the channel owner is picking up the product to promote it.

Example of cheap and good reviews

People follow this channel because they expect to find goods that are tangible and worthwhile.

If one day the channel brings thousands of major products to sell, the problem may not be that the products are too expensive.

But the channel has always made people expect the word "cheap" without ever creating an understanding of why some products should be paid more expensive.

The channel has real followers, but the expectations of followers may not match what the channel is trying to sell.

Invisible at this point, many channels began to solve the wrong way.

Can't sell, think that needs to increase followers

Low sales clip views went back to make viral clips.

People still do not buy, increase the number of sales clips.

If it's still quiet, keep changing the goods.

Followers may increase from 10,000 to 20,000, but if a new group of people comes from unbridged content to buy, the channel may increase in viewers without the same proportion of customers.

Because followers aren't all the same people.

Each person came in from a different clip.

There are different interests.

Expected from the channel is not the same.

And trust the owner of the channel in a different story.

The question should not stop just how many followers the channel has.

Must also see

What content did those people come in from?

He clicked to follow because he wanted to wait.

What does he believe in the channel owner?

And is that belief connected to the product being sold yet?

The condition "someone looks, someone follows, but when they sell back, no one buys" does not start on the day of the sale clip.

It could start from the day when the channel pulls a lot of people in, not knowing why they came in and where to walk them.

The channel has successfully created followers.

But it has not yet created a path from followers to customers.

This does not mean that comedy channels must sell only funny products, knowledge channels must sell only school supplies, or inspiration channels cannot sell products.

Whether your channel is a comedy channel, an inspiration channel, a knowledge channel, a lifestyle channel, or a channel that grows from a stream of clips, you can make a link to the product you want to sell.

The product does not always have to be in the same category as the original content of the channel, nor does the channel have to turn itself into a full product review channel.

It is important to have content to help people understand that

How does this commodity get to do with you and him?

Why did you choose?

What experience have you had with it?

What needs does this commodity solve or answer?

And why is this advice worth deciding?

Comedy channels can connect goods to real situations in the lives of channel owners.

Inspirational channels can recount goods as tools that help live or work better.

Knowledge channels can use expertise to help people choose goods rationally.

Lifestyle channels can make people see how the goods are used in real life.

Not to say that the product must match every category of the box, but not to sell it without origin.

The problem is not what kind of content your channel is doing, or what products are sold in different categories.

The problem is that before selling, did you make a connection to the audience that

Of the reason he followed you that day.

Why should he believe today and shop through you?

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