When I first launched the Titular Bitchular hats, my goal was straightforward: keep prices low while still making at least a small profit. Honestly, I was more focused on ensuring people could grab the hats they liked rather than making big money. However, I was surprised to discover that due to some pricing glitches on the merch website, I actually ended up losing money on several sales — something called "negative profit." This happened because the site allowed prices that were too low and didn’t account for production costs correctly. After noticing the issue, I reached out to the platform, and they acknowledged their fault, crediting me back for the lost money. That experience was frustrating but also a valuable lesson in closely managing pricing and quality control when selling merch online. It made me realize how important it is for sellers like me to verify the backend setup and website features to avoid similar losses. To solve this, I’ve temporarily taken the original hats off the website and redesigned a new version featuring more color options and better pricing that more accurately reflects production costs. While the vintage washed-out edition is now priced about $3 higher, I hope this balances affordability and quality. For anyone thinking of launching their own merch, my advice is to double-check your pricing strategies and test orders before scaling up. Small glitches can lead to unexpected costs, and it’s crucial to have open communication with your print-on-demand service or merch platform to resolve issues quickly. Lastly, I really appreciate the support and the exclusive early buyers who snagged the first hats at a discount — that was totally intentional to thank you! I’m also excited to keep offering other products like stickers, pins, and shirts, and I’m committed to standing behind the quality of every item in my store. Overall, this merch journey has been a mix of excitement, learning, and adjustments, and I’m grateful to share it with my community. If you’re new to selling merch, always prioritize transparency with your customers and be ready to adapt as you learn from real sales data.