I wasn’t sure if people still liked squeeze tubes

When it comes to lip gloss, I know we all have our must-haves: that perfect non-sticky feel, a gorgeous shine, and ingredients we can trust. That's exactly what I keep in mind when I'm creating something new for my line. You might remember my 'Cherry Babe' gloss – honestly, I was blown away by how quickly it sold out really fast! So many of you were upset because it sold out, and that just fuels my drive to create even more amazing products. It really showed me the love for a high-quality, comfortable squeeze tube lip gloss. That success is why I’m so excited about this next launch. I'm literally ordering double the amount this time, because I don't want anyone to miss out! This new colour is going to be something truly special. And the best part? It's going to come with different charms! You'll get to pick between a super cute Valentine's Day charm or an adorable bow. I love giving you guys options to personalize your gloss and make it truly yours. Getting the formula just right is key. I spend so much time testing to ensure it's not too sticky, glides on smoothly, and feels comfortable for hours. It’s not just about the look; it's about the entire experience from application to wear. I'm also really focused on making sure the ingredients are something I'd happily put on my own lips, aiming for that 'clean' and safe feeling you all appreciate when choosing your beauty products. Right now, the biggest challenge is figuring out the colour of the gloss. It’s tougher than you think! I want something that complements the charm options and looks amazing on everyone. Should it be a soft, romantic pink for the Valentine's charm? Or maybe a versatile nude that works beautifully with either the bow or the heart? Your feedback always helps me make the best choices. It's truly a creative process from start to finish, from conceptualizing the unique charms to perfecting the new colour. My goal is always to deliver a lip gloss that looks great, feels incredible, and makes you feel confident. The excitement around my previous releases has shown me there's definitely a demand for thoughtful, high-performing lip products. I can't wait for you all to try this one and tell me what you think!