Ahh… pinch me 🥹🖤 I still can’t believe Bounce Curl is at @sephora Earlier this year, I got to spend the day with the Sephora team and film 5 ways to use our patented Bounce Curl EdgeLift Brush ✨
From the beginning, I wanted to create tools that truly make textured hair easier and more fun to style and seeing our patented brush in Sephora still feels surreal.
If you’ve been curious about how to use the EdgeLift Brush for different curl results, go watch the full video on their YouTube 🎥🫶 Thank you for supporting this dream from day one. None of this would be possible without our curly community.
Which EdgeLift technique do you want to try first? 👀
Video inspo from @hannahhnotmontanaaa who is a Sephora squad girlyyyy 😘😘😘
As someone who has struggled for years to find the right tools for my textured hair, discovering the Bounce Curl EdgeLift Brush has been a game changer. This patented brush is designed to enhance and define curls without causing frizz or breakage, making styling less intimidating and more enjoyable. One tip I learned from watching the Sephora YouTube tutorial is how to adjust the brushing direction to achieve different curl patterns—from soft waves to tight, bouncy curls. For example, brushing downwards along the curl’s natural pattern helps define the curl shape without disturbing it. The EdgeLift Brush’s unique design lifts hairs right at the roots, adding volume where I previously struggled with flatness. I also appreciate that the brush makes managing and styling my edges much simpler. The techniques shown involve gentle strokes that lay edges smoothly without harsh pulling. This has helped me maintain sleek styles that last longer while keeping my hair healthy. If you’re curious about trying these techniques yourself, I suggest starting with the 'brush downwards' method to see how it influences your curl definition. The gentle handling and volume boost were noticeable even after the first few uses for me. Beyond practical styling, it feels empowering to use a tool created specifically for textured hair, reflecting the needs of our curly hair community. Seeing Bounce Curl products in Sephora shelves signals growing recognition and inclusivity in mainstream beauty retail. For anyone passionate about embracing their natural curls or looking for new ways to care for textured hair, the EdgeLift Brush can truly transform your routine. Don’t forget to check out the full video on Sephora’s official YouTube channel—it’s packed with inspiring ideas and expert guidance to get the most out of this innovative brush.























































