how i make $80k in email marketing
My first email marketing job was in 2019, with the job title Marketing Operations Student. As an intern, I was making about $22-25/hour, aka $45,000-$52,000.
My second email marketing job was in 2022, with the job title Email Marketing Specialist. I started at $75,000, then got 2 raises over the course of 2 years, to $78,000 then $80,000.
My current job title is Email Marketing Manager (channel manager, not people-manager), where I make the same as I did at my last job at $40/hr or $80,000. The upper limit in my salary band is actually $93,000 (I KNOW I KEEP TALKING ABOUT THIS, BUT I FORGOT TO NEGOTIATE WHEN I SIGNED ON, THEN FOUND OUT THE RANGE ACTUALLY WENT UP $5/HR MORE THAN I PITCHED MYSELF AT).
From my understanding of marketing in general, as a junior individual contributor, $95,000 ish is pretty much the highest anyone can get in my area. A senior level email marketing specialist may go up to $110,000, but those opportunities are rare, only at really large companies!
If I want to increase my salary from here, I would have to become a people-manager in email operations, demand gen, marketing in general… and the next level for managers can go anywhere from $90,000 to $120,000. Beyond that would likely be director level, from $120,000 to $170,000.
From here, my next target would either be to go to a senior level role… or one day manager?????? If I ever want to manage people?!
#lemon8partner #careertips #salarytransparency #marketingjobs
Email marketing has become a lucrative career choice as businesses increasingly rely on digital communication strategies. With a projected growth rate in the marketing field, roles like Email Marketing Manager, Specialist, and even director-level positions are in high demand. Marketers skilled in building campaigns, analyzing performance metrics, and optimizing conversion rates can expect salaries to rise significantly depending on experience and responsibility. Understanding the market landscape is crucial. For instance, junior-level positions might cap around $95,000 while senior specialists can reach $110,000, particularly in larger firms. It's also imperative to know how to negotiate salaries effectively. Research comparable salaries in your area and prepare to discuss your unique qualifications that justify your desired pay. Many successful marketers emphasize the importance of continuous learning and adapting to industry trends to maintain their competitive edge in this dynamic field. Overall, whether you are at the entry level or an experienced professional, it’s clear that strategic navigation through salary negotiations and career advancements can lead to a lucrative future in email marketing.
Do you need a degree to get a job in email marketing?