Some people might surprise you

It's so easy to scroll through social media and form a quick opinion, isn't it? We see snippets, curated moments, and often, what we perceive as the 'whole picture' is actually just a tiny fraction. In the Western world, where traditions run deep and certain images are iconic, this can be even more true. I've heard too many times the sentiment, "POV: You're not a Cowboy," simply because someone doesn't fit a specific mold, or their online presence doesn't scream 'ranch life 24/7.' But well, you're right – mine and your experiences, knowledge, and lives are not the same. There's a popular misconception that if you're not constantly in the branding pen, or riding horseback across vast expanses, you're somehow not 'involved' in the industry. But let me tell you, that couldn't be further from the truth. The Western lifestyle is incredibly broad and diverse. It encompasses so much more than just the visible, hands-on ranch work. There are artists, marketers, gear makers, storytellers, historians, event organizers, and countless others who contribute immensely to keeping this vibrant culture alive. We're all in it because we love it, because it's part of who we are, even if our roles look different from one another. For me, it’s about a deep appreciation and connection that goes beyond what’s recorded for the gram. I might not always be posting about my latest branding project or a day spent moving cattle, but that doesn't diminish my involvement or passion. Life in the Western industry, like any other, has its quiet moments, its behind-the-scenes work, and its everyday routines that aren't always 'camera-ready.' I find that often, the most impactful experiences are the ones that happen off-screen, the ones that are lived and felt rather than documented. I remember once feeling a bit out of place at a Western event because I wasn't dressed head-to-toe in traditional ranch wear, and I wasn't sharing stories of rodeo wins. I felt like 'I'm just nobody whose cowboy dreaming,' compared to others who seemed to embody the stereotype. But then I started talking to people, and quickly realized how many shared similar feelings. Everyone has their own unique journey and connection to this world. Some grew up on ranches, others discovered it later in life, some are passionate about specific crafts, and others are simply drawn to the values and community. We all contribute in our own ways, and that's what makes it so rich and interesting. So, my personal take is: let's embrace the diversity. Let's not be so quick to judge someone's authenticity based on their online presence or what we think a 'real' cowboy or Western enthusiast should look like. Instead, let's celebrate the many facets of this culture and the people who make it what it is. Ask questions, listen to different stories, and remember that deep involvement doesn't always come with a highlight reel. The true spirit of the West is about community, resilience, and respect – for the land, the animals, and each other, regardless of how we choose to share our journey online.