Today, May came up with news of a new feature update that May felt was very pleasing and useful to vendors like May.

TPT launched a new feature for vendors who subscribe to Premium, which is Search Analytics. What is it? How to use it? Follow me.

What is Search Analytics?

Simply put, a report says, "Customers type in the search box and find our product." Go to Seller Dashboard, Search Analytics tab. Let's try it.

See what numbers?

There are 4 main numbers to know: Visits are people who click to see our product, Conversions are people who actually see and buy within 24 hours, Earnings is the revenue from that keyword, and Resources is the number of products we click on.

Of all the numbers, focus on the conversion the most, because if Visits are a lot but Conversion = 0, the keyword pulls us the wrong group of customers.

📍 how to read data. Use the Spring Coloring theme fictional example.

There are three common cases.

1️⃣ the first case, a keyword with the word "free" like this, don't worry, because TPT requires that the store must have free products in the first place. People who search for free products come to see our free work and download it. It is considered correct and also helps bring people into the store to see our other products.

Free spring coloring → 10 visits → $0.00 Don't worry

Free butterfly coloring → 6 visits → $0.00 Don't worry

2️⃣ the second case is that Visits are high but have no sales and are not free jobs, as if people see the product but do not buy it.

This one has to consider two things:

1. The words used are too wide. The Title must be adjusted to be more specific to our work.

2. Customers come to see the product and still do not like it.

Spring coloring → 18 visits → $0.00 should solve!

Coloring pages spring → 10 visits → $0.00 should solve!

3️⃣ the third case is the hero product of the store. Little Visits but sold! Specific words that indicate both themes and levels like this pull people who are ready to buy directly.

Spring butterfly coloring kindergarten → 1 visit → 100% → $4.00

Flower coloring pages grade 2 → 1 visit → 100% → $4.00

Spring animal coloring worksheet → 2 visits → 50% → $4.00

🚨 Caution: If you only have 1-2 Visits and a high conversion, don't rush to change Title immediately. Because little information can be a coincidence, wait to collect data for a while (such as 5-10 Visits) to make sure it's a real money-making keyword.

The main ⭐ is easy to think. Read along.

✔️ has the word "free" + conversion = 0 → Normally, free work pulls people into the store. We do not set prices. There is no peak, it is not strange.

High Visits + Conversion = 0 and not a free job → Overly Broad Words Must solve Title to match the product more or the product has not been hit

Little Visits + High Conversion → Divided into 2 cases

👉🏻 if the keyword is already in Title, it means Title is working well. Do not touch it because it can cause conversion to disappear.

👉🏻 but if the keyword is not in Title, it means TPT may be paired from Description or Tags instead. Hurry up and put it in Title.

⭐ Title adjustment example.

Pre-Adjust → Spring Coloring Pages Activity

After Adjustment → Spring Butterfly Coloring Pages | Flower & Animal Worksheets Kindergarten Grade 2

The new Title improved because it brought a higher conversion keyword to the front, specified the level of the target audience, covered multiple keywords in a single sentence, and moved broad words into the Description instead.

⭐ practice following this step.

1️⃣ Step 1 Open Search Analytics and see the latest 30 days of data.

2️⃣ Step 2 Separate the keyword type first.

👉🏻 have the word "free" → Leave it.

Conversion > 0 and keyword are already in Title → Do not touch! Leave it like that

Conversion > 0 and keyword not yet in Title → Hurry put in Title Express!

Conversion = 0 and not a free job → If the keyword is not in Title, it means that the TPT is paired by the Description or Tags. Do not need to do anything. Wait for more information. Because 1-2 Visit is not concluded. But if the keyword is in Title but there is no conversion, check the cover and Preview if it is appealing or should be adjusted.

Step 3 3️⃣ Adjust Title by first removing the sold keyword.

4️⃣ Step 4 Save your data every month to collect it as your own data. The data collection system since Jan 2025 and now (Mar 2026) has just completed 1 year. Try to select Date range 365 days to compare it and recommend downloading or Screenshot to keep it every month to collect your data.

5️⃣ Step 5, adjust and wait 30 days and come back to see the results again.

🚨 Notes for Basic Seller

Premium Seller can only see all data. Basic Seller can only see the Top 5 Keywords and do not see the conversion data.

🤔, how can Basic Seller make good use of Top 5 Keywords?

Even if you see five words, it's more useful than you think.

The first is to see what people look at our store. Top 5 keywords can tell you what Buyer's eyes are selling.

Spring coloring pages

Butterfly coloring worksheet

Flower coloring kindergarten

Spring animal coloring

Seasonal coloring pages

Which means Buyer sees this store as Spring Coloring.

For young children, if the keyword does not match what we want to sell, that is a sign that the store needs to be more pleasing to customers.

The second is to use to decide what products to create more. People search for these words often = have real needs.

For example, if butterfly coloring worksheets stick to the Top 5, but there is only one piece in the store, that is the opportunity to create new products in this theme.

Finally, the Top 5 keywords can be used to plan marketing.

But the limitation of Basic Seller is that it doesn't see conversions, so it doesn't know which keywords it actually sells. It only knows that someone came from this word but doesn't know if they bought it.

If you want to know which keywords make real money and intend to make a serious shop, upgrading to Premium is worth it. But if you still play or stop doing it, try to evaluate yourself first if it's worth it.

All that is told is the concept and method that May uses by himself, not a fixed formula. Try to adapt it to your own shop and work style, because each store has different context.

Today, May came to tell you just this first. Please try to play this feature first. It feels like more work, but it's a fun job. Try to play. Want to know, try and know by yourself.

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