100 isn’t fast anymore

In today's automotive landscape, the perception of speed has shifted dramatically. Once considered exhilarating, 100 mph has become a standard threshold many drivers now traverse. Factors contributing to this phenomenon include advancements in technology, improved vehicle handling, and changes in societal norms surrounding speed. Modern vehicles come equipped with powerful engines and advanced aerodynamics, allowing them to reach high speeds more easily and safely. The stability and performance enhancements mean that drivers can comfortably cruise at speeds previously deemed reckless. Moreover, with enhanced safety measures and speed enforcement on highways, many believe that driving at 100 mph is less daunting than it once was. Culturally, our experiences around speed and what constitutes ‘fast’ have evolved. The advent of motorsports, street racing, and high-speed rides have set a new benchmark for speed perception. As velocities increase in competitive settings and vehicles capable of achieving extreme speeds are readily available, our baseline for what we consider ‘fast’ tends to rise. Additionally, with the rise of electric vehicles (EVs), which often deliver instant torque and impressive speed metrics, traditional benchmarks like 100 mph are now just part of a broader conversation about high performance. As we continue to push the boundaries of engineering and design, we must ask ourselves: when will 100 mph feel fast again? This introspection invites car enthusiasts and casual drivers alike to re-evaluate not only their comfort with speed but also the very essence of driving in an era defined by rapid technological advancements. With each new generation of vehicles, our relationship with speed is destined to transform further.