EP 1. Counterbalance of sales

From the corner of one of the employees.

That may one day have their own brand

I'm just one employee.

The cake stand in the store every day.

Saw the customer walk in.

Saw the moment the store was quiet.

Saw the date of the lack

Saw a lot of customer days until barely accepting

And even more work

I'm starting to know that "sales," it's not just numbers.

But it's the movement of people.

Feelings

Trust.

And the decisions of customers each day.

One day I started thinking,

If one brand has 10 branches,

Actually,

We probably didn't want all fields to win all at once.

But we have to do whatever it takes.

Keep customers still under our brand.

Some days this branch may be sold.

But the other branch could sell much better.

If the money is still spinning in the brand,

If the customer still chooses us

Finally, the brand is still growing.

I look at this as

"The Counterbalance of Sales"

It's not a sale.

But the whole system is supported.

Some fields are the face of the brand.

Some fields are profitable.

Some branches may be meant to maintain a customer base in that area.

And most importantly,

Not just selling as many as possible.

But is to make customers

Still want to come back again

Because despite how good the promotion is

If the customer doesn't feel bound,

One day he could walk out anyway.

But if the customer has a heart for the brand,

Even if this branch runs out

He may walk to another branch.

Or come back the next day.

I think

This is the so-called "brand power."

................................................................

Series, a letter from an employee to a future brand owner.

By

~ Nachanima