Uncle Roger Fuyioh Fried Rice, Mid Valley Southke

I went to Uncle Roger Fuyioh Fried Rice at Mid Valley Southkey expecting a big flavor hit from the hype surrounding it, especially with the association to Uncle Roger. I noticed their packaging prominently features "Fuyioh!" and "Uncle Roger" branding, including buttons and tote bags that highlight the playful spirit of the place. One thing I appreciated was the efficient cashless payment system via Grab and Visa, making it convenient to settle the bill without hassle. However, despite the trendy branding and bright orange theme that gave a lively atmosphere, the taste of the fried rice fell short for me. The Umami Fried Rice, in particular, was saltier than I expected and felt a bit like it relied too much on MSG-like seasoning. The egg in the Egg Fried Rice was decent but didn’t elevate the dish enough to justify the hype or the wait. There was no queue when I visited around 11am on a Sunday, which made dining more comfortable, but also made me wonder if less crowd meant less excitement around the food’s quality. The staff were polite but the service lacked warmth or friendliness. If you’re a fan of Uncle Roger-themed dining or just curious to try unique fried rice options, it’s worth a visit for the experience and ambiance. Just manage your expectations on taste and be ready for a different take on fried rice in Johor Bahru. I’m personally unlikely to queue for over an hour here again but it was a fun try. For those looking for alternatives nearby, chicken rice at Jalan Gasing or exploring other local fried rice varieties might be rewarding. Also, keep an eye out for Uncle Roger’s buttons or tote bags if you want a quirky souvenir from your visit.