... Read moreOkay, so you're asking, 'Are e.l.f. products good?' It's a question I get all the time! As someone who's tried countless affordable makeup and skincare brands, e.l.f. has always been fascinating due to its accessibility and unbeatable prices. But does the low price mean low quality? My take is that e.l.f. is a treasure trove, but you absolutely need to know where to dig! It's not every single product, but their 'Holy Grails' are seriously impressive and truly stand up to higher-end brands.
Let's dive deeper into some of my absolute 'BUY' recommendations and why they're worth every penny. First up, those e.l.f. Bronzing Drops. If you're looking for that sun-kissed glow without the sun damage, these are a dream. I mix just a few drops with my moisturizer or foundation for a natural warmth that looks incredibly healthy, not orange or streaky. Plus, they're a fantastic dupe for those much pricier Drunk Elephant ones, a huge win for my wallet!
Then there's the e.l.f. Putty Blush. Oh my goodness, this blush went viral for a reason! The creamy, putty-to-powder formula blends like a dream into the skin, giving you that beautiful, natural flush. I love how buildable it is – perfect for a sheer wash or a vibrant pop. It lasts surprisingly well and just melts into your skin. If you haven't tried a cream blush yet, this is the perfect affordable entry point.
And who could forget the Power Grip Primer + 4% Niacinamide? This one is non-negotiable in my routine. If you struggle with makeup longevity, especially with oily skin, this sticky gel-based face primer is a game-changer. It literally grips your foundation in place all day long, minimizing transfer and keeping everything looking fresh. The added niacinamide is a huge bonus too, helping with skin texture over time. It's acne-safe in my experience, which is a big win for sensitive skin like mine. Trust me, your makeup will not budge.
Another 'BUY' that surprised me was the Suntouchable Whoa Glow SPF 30. An SPF that actually gives you a glow and doubles as a makeup primer? Yes, please! This is a fantastic dupe for the Supergoop Glow Screen, and at a fraction of the price. It feels lightweight on the skin, doesn't leave a white cast, and provides excellent broad-spectrum sun protection while giving you a radiant base for your makeup. It's truly a multi-tasker that streamlines my morning routine.
Now, for the 'BYE' list, because not everything can be a winner, right? My biggest disappointment was with the Sun Boss Gloss SPF 25. While the idea of an SPF lip gloss is appealing, I found that my lips still got burnt when I wore it. The SPF just didn't seem to offer adequate protection for me, which kind of defeats the purpose. There are definitely better SPF lip options out there that truly protect.
And then there are the Halo Glow Contour Beauty Wand and Halo Glow Blush Beauty Wand. I really wanted to love these, especially with the hype around liquid wands. But in my experience, the contour wand had a weird finish and just wouldn't blend out seamlessly, often looking muddy on my skin. The blush wand was similar; it applied quite intensely and looked a bit obnoxious, refusing to diffuse into a natural flush. For liquid products, blendability is key, and these just didn't deliver the smooth, effortless finish I look for. I prefer their Putty Blush by a mile!
So, are e.l.f. products good? Absolutely, many of them are! But like any brand, it has its hits and misses. My advice is to lean into their viral sensations and cult favorites, especially those with high reviews like the Bronzing Drops, Putty Blush, and Power Grip Primer. Don't be afraid to experiment, but always check reviews, and remember that sometimes, even popular products might not work for your specific skin or preferences. Happy shopping!