True card market ð
NVIDIA clearly continues to dominate the lead in the split-screen card market for PCs, with a recent report from market analytics firm Jon Peddie Research (JPR) stating that in Q4 2025, the company has a market share of AIB GPUs of 94%, up from the previous quarter by 1.6%, while AMD has a market share of about 5%, and Intel still has a share of about 1%.
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The desktop split-screen card market, or AIB GPU (Add-in Board), during the last quarter of 2025 totaled about 11.5 million units shipped, down from the previous quarter by about half a million units, or about 4.4%. Compared to the same period in 2024 with about 8.45 million units sold, the market is considered to have grown by about 36%.
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According to Jon Peddie Research, the reason for the slight decline in shipping sales compared to the previous quarter was the rise in hardware costs, particularly the price of both DRAM and graphics memory like GDDR6 and GDDR7, as well as the impact of tariff measures and global supply chain fluctuations, which resulted in higher production costs of split screen cards and increased retail prices.
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On Intel's side, despite having a market share of only about 1%, that figure remained flat from the previous quarter. After the company entered the gaming card market with the Arc Alchemist architecture, analysts took the view that if Intel wanted to increase its market share more, it might have to launch more new products, such as more Battlemage family screen cards.
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On the AMD side, despite remaining a major player, competition in recent generations has also focused on the mid-range screen card market, with the RDNA 4 architecture yet to have a high-end model coming out to compete directly with NVIDIA.
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Jon Peddie Research expects that the desktop split-screen card market may face long-term challenges, with a negative average growth trend of around -5.9% per year over 2024-2028, thanks to factors like higher-performing on-board graphics, notebook growth, and still high screen card prices.
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Source: techpowerup




















































































