The head of the procession opened shortly after. 🚨

OpenAI officially announced the termination of the AI video generation platform Sora, although the app was only available for about six months, a sudden shutdown that shook both users and the tech industry.

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The Sora team released a post confirming the termination of the service through its official account, thanking users for their creative content and community throughout the past period, stating that more details about the closure timeline, including how to manage the user's video portfolio, will be announced later.

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Although OpenAI does not explain the reason clearly, it is estimated that mainly due to the high cost and resources of video processing, the company chose to discontinue the project to develop other technologies that are more important in the long run, such as robotics research, world simulation systems, and the development of Super App platforms that may combine services like ChatGPT, Codex, and Atlas.

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The closure of Sora also affected a landmark deal with Disney worth over US $1 billion, which originally had a joint plan to bring in cavaliers from famous franchises such as Marvel and Star Wars to create AI videos, with Disney stating that it respected OpenAI's decision and also opened up opportunities for further cooperation in other areas.

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Previously, Sora quickly gained popularity with its ability to create text-based videos, including the "Cameo" feature that lets users put themselves into AI videos; however, the platform also faced pressures for both high costs, copyright issues, and Deepfake issues that forced it to increase restrictions on its use.

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This decision mirrored OpenAI's new direction that turned to focusing on technologies that answered more business problems, and could be a major turning point of the future video AI market.

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Source: Reuters

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