It was too bang, so it was all wrong. 🍋

After Apple released the MacBook Neo, it was called a landslide response, and sales continued to become one of the most talked about MacBooks of this period. All eyes were on this model as a more accessible "low-cost MacBook," but the success turned to a double-edged sword when demand became too high to hit the supply of chips used inside the machine.

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Behind the MacBook Neo's value came the choice of the same A18 Pro chip as in the iPhone 16 Pro, but a reduced-specification version, known as the binned chip, cutting the GPU from 6-core to 5-core, a chip that didn't meet the full-specification criteria but still worked well. Apple deployed it to this version of the MacBook, making it significantly lower in cost and able to set an initial price below 20,000 baht, becoming the cheapest MacBook ever.

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But the problem now is that the group's A18 Pro chips are running out of stock much faster than expected, with sales exceeding the original plan of around 5-6 million units, resulting in Apple immediately facing a more difficult choice.

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To continue production, Apple needs to order a new A18 Pro chip from TSMC, but the cost will not be the same anymore because it is not a stock-based chip, but a fully new production on 3 nm technology, which has a significantly higher cost. This means that the price per unit may increase or the company must reduce its profit to maintain its original price level.

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This situation makes the MacBook Neo, from the original "cheap good thing," a product that Apple has to think about how to continue the game, because whether it chooses to raise the price, bear the cost, or adjust the product line, it will affect both its image and future sales.

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Source: MacRumors

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