Makeup must-haves from ulta 🧡

2025/7/10 Edited to

... Read moreStarting your beauty journey can feel overwhelming, but Ulta Beauty makes it easier with a wide range of products suitable for various skin tones and hair textures. Ulta offers beginner-friendly concealers praised for key nourishing ingredients that blend seamlessly and provide good coverage without compromising skin health. The return policy is customer-friendly, allowing you to confidently try new products without risk. One popular ingredient in Ulta's setting sprays and powders is polyglutamic acid, known for its hydrating and skin-improving properties. These products, including some exclusive brands, are often vegan and cruelty-free, aligning with many users’ ethical preferences. These qualities help make Ulta a trusted retailer for both new and experienced makeup users. Ulta also embraces viral beauty trends and diverse brands that represent inclusivity, ensuring you find makeup that complements your natural beauty and style. From affordable mascaras to foundations with nourishing components, Ulta Beauty strives to offer excellent value and quality. Many users find shopping at Ulta convenient, with both in-store and online options, comprehensive product info, and helpful reviews. In summary, whether you’re searching for a moisturizing foundation, a long-lasting setting spray, or a blush with a creamy texture, Ulta Beauty’s collection has you covered. Their selection supports various skin types, and products are thoughtfully formulated to enhance skin health, making your makeup routine both enjoyable and effective.

Related posts

Ulta Must-Haves
It was requested from my last post of “things you cannot convince me to buy from Ulta” to do the things I WOULD buy. So here are some of my favorites!! What are your Ulta must-haves?👀 #ultafinds #beautyfinds #beautyhaul #lemon8beauty #lemon8beautycrew #lemon8beautycoupon #lemon8bea
dani :)

dani :)

8478 likes

Exterior view of a beauty store with text indicating a beginner makeup guide for essentials, featuring a kiss emoji and a pointing finger emoji.
A hand holds a set of makeup brushes and a blending sponge, described as soft, high quality, color-coded, beginner-friendly, and affordable for face and eye makeup.
A hand holds a primer product, described as an original primer for oily/combo skin, smoothing texture and pores, and beginner-friendly but not affordable.
ULTA beginner must haves 💋✨
Let's be real - makeup aisles can be overwhelming. If you're just starting out, these are the only essentials you need to slay a natural everyday look No 20-step routine, no fluff. Just beginner-friendly, affordable picks that actually work. !. I linked each one + added tips for when/ how
Amarii Shakiir

Amarii Shakiir

2040 likes

makeup must-haves from ulta 🧡
are you an ulta girly or sephora girly? 👀 if you love ulta, here are some of my fav makeup must-haves that you can find in-store, online, and at ulta beauty at target! 🎯🛍️✨ hot girl tip: check out the ulta beauty website for daily offers and coupons! you don’t even need an account to screenshot/
momo  ᡣ𐭩 •。ꪆৎ ˚⋅

momo ᡣ𐭩 •。ꪆৎ ˚⋅

373 likes

MAKEUP MUST HAVES FROM ULTA!🌸
💕Hey Babes! Here's some products that are in my routine if you're a makeup girly who wants to get the most on a budget! All products are pocket friendly from ULTA and some even carried at Walmart! 🫶🏼 I am not the best at doing makeup but these make the job easy! BRANDS @elfcosmetic
Jusstaagurl💕

Jusstaagurl💕

589 likes

Favorite high end dupes at Ulta Beauty
Love makeup but on a budget? Here’s some great alternatives to the high end products. @Ulta Beauty Destin #makeupdupes #makeupdupe #ultabeauty #ultamusthaves
Scurtoworld | Beauty & Life

Scurtoworld | Beauty & Life

3721 likes

An image of a store aisle displaying various skincare products on shelves, with text overlay "ULTA Skincare must haves".
A hand holding a box of superlight sunscreen with broad spectrum SPF 30, highlighted as beneficial for acne-prone skin.
A hand holding a white bottle of hydrating gentle cleanser, recommended for normal to dry skin, with text indicating it's a favorite.
Ulta Skin Care Must Haves
Here are some of my recommended skin care must haves from Ulta!! Many of these are repeated from my other posts because I just cannot recommend these enough. What is your favorite skin care brand ? Btw… have you entered the giveaway yet?👀 #ultahaul #skincareproducts #lemon8beauty #le
dani :)

dani :)

1733 likes

A hand holds a collection of various makeup brushes with dark handles and soft bristles, against a dark background with sunlight. The image has text overlays "MAKEUP BRUSHES MUST HAVES" and a logo.
Four makeup brushes are shown, each held by a hand. They include a Morphe M438 foundation brush, an Ulta Beauty Collection concealer brush, a Morphe E63 cream bronzer/contour brush, and a BH Cosmetics powder foundation brush.
Four makeup brushes are displayed, each held by a hand. They feature a JUNO&Co. inner corner concealer brush, a BH Cosmetics powder bronzer brush, a BH Cosmetics powder blush brush, and a Morphe M536 under eye setting brush.
Must have makeup brushes
Makeup brushes DO make a big difference on how your makeup looks. You don’t need to spend $50 for a good brush. I got most of these from either a set, or all at Ulta! Morphe is so affordable and their brushes have lasted me SO long. #lemon8partner #beautyproducts #mustbuy #makeupbrushes
Karissa O.

Karissa O.

734 likes

Ulta Skincare Must-Haves Under $30
Ready to glow up your skincare routine? 🌟 Check out these glowing skin essentials at a price you’ll love! ✨ 1️⃣ Peach Slices Redness Relief Snail Rescue: $16.99 2️⃣ Peach Slices Redness Relief Calming Cream: $16.99 3️⃣ Byoma Milky Oil Cleanser: $14.99 4️⃣ La Roche-Posay Effaclar Medicated
irianna

irianna

2235 likes

An exterior shot of an Ulta Beauty store with a text overlay indicating "Makeup Dupes at Ulta," surrounded by white star graphics.
A hand holding an ELF Power Grip Primer, priced at $10, with an arrow indicating it as a more affordable alternative to a $38 Milk Hydro Grip Primer.
A hand holding an ELF Camo Hydrating CC Cream, priced at $15, shown as a more affordable option compared to a $47 IT Cosmetics CC Cream.
MAKEUP DUPES AT ULTA!! 💓🛍️
So many affordable options to have a great beauty routine on a budget! 🛍️ #beauty #beautyonabudget #beautymusthave #beautyfinds #cheapmakeupideas
Alexis Victoria

Alexis Victoria

4768 likes

A peach-colored makeup bag filled with various beauty products, including skincare, base makeup, and lip products. The image highlights the user's favorite must-have items.
Six skincare products are displayed on a white quilted surface, including an exfoliating toner, a hydrating serum, an everyday toner, a foaming cleanser, a favorite cream moisturizer, and a nighttime moisturizer.
Four base makeup products are shown on a white quilted surface: a power grip primer, a glowy dew drops primer, a bronze skin tint, and a glowy skin tint.
My Must haves 🌟
Here’s some of favorites at the moment! 🎀🫧☁️🧘‍♀️ Skin care: Skin prep before makeup will make the BIGGEST difference. 🛍Brands: The ordinary, Byoma, Glow recipe Base: I’ve been loving this combo lately 🛍Brands: Elf, Glow recipe, L’oréal Face: Some of my favorites to really pull the loo
stephanie 🎀

stephanie 🎀

1440 likes

BEST AFFORDABLE MAKEUP (Ulta Edition) 🤍
#ultabeautyhaul✨ #ultaproducts #makeup #beautyfinds #makeupmusthaves
MERII🤍

MERII🤍

491 likes

Makeup Must Haves✨🤍
Fall Makeup > inloveee with the colors and love love the blotting powder for oily skin girlies 🍂🍁 #fallmakeupvibes #fallmakeupessentials #fentybeauty #lipliner #makeup
Karinaa✨

Karinaa✨

362 likes

What is Skin Cycling?! and What to Buy at Ulta ✨
Skin Cycling is one of my favorite trends because it truly helped me look at active ingredients and start taking control of my skincare routine! However, I really felt lost with all of the information out there about different products to buy when I first started. Here’s what I would recommend
Sydney 🌻

Sydney 🌻

1471 likes

3 Glowy Skin Must Haves 🌞❣️
THEESE are my holy grail when I don’t feel like doing my whole skincare routine glowy skin hack!! These three products just do so much for my skin and have helped me achieve exactly what I want even when I’m feeling lazy. 💌 Brand: Good Molecules Purchased from: Ulta 💵 Price: $6 USD item:
⋆.✧˚✮ Mary⋆.✧˚✮ ⋆

⋆.✧˚✮ Mary⋆.✧˚✮ ⋆

1308 likes

ULTA haircare must haves 🫶
How to use❤️ ->Massage FEKKAI scrub onto your scalp using the head massager before you shampoo. Leave on for 1-2 minutes. Rinse -> After washing and towel drying hair, divide hair into sections and spray Color Wow onto wet hair. HEAT must be used to activate this product ->Once hair is
calysta 💋

calysta 💋

344 likes

Your guide to free Ulta goodies! 🧡
Can you believe that out of the 36 items in this pic, I only paid for 11 of them total? The rest was completely free! Here’s how I did it, and how you can too: 🧡 In the Ulta app, click Sales & Coupons, then click Gifts with Purchase. While most gifts will require you to spend a certain amoun
MJ

MJ

7016 likes

The image displays the exterior of an Ulta Beauty store with a large pink neon sign that reads 'ULTA BEAUTY must haves'. Text overlays include 'Makeup Edition' and 'Lemon8 @basically_chey', with sparkling graphic elements.
A collage of base makeup products on a brown background. It features a primer, a glow lotion, a foundation, and two concealers from various brands, arranged in two rows.
A collage of bronzer products on a brown background. It includes a compact powder bronzer, a cream bronzer in a jar, and a boxed powder bronzer with a mirror.
🩷🧡ULTA BEAUTY🧡🩷 MAKEUP MUST HAVES
I could not choose only one from each category 😭 I love them all so much 🫶🏼 These are just a few of my most loved makeup products from @Ulta Beauty ! And as you can see, I am a drugstore girly through and through! These are so good and so affordable too! 😍 #ultabeauty #ultaproducts #ma
Cheyenne

Cheyenne

83 likes

My Makeup MUST HAVES! 🩷💋
As someone who loves bright makeup but doesn’t wanna spend a ton of money on makeup, I love my current routine!! I also use colored liners, but I should definitely invest in more and better ones 😭 Lmk any questions! 👻 ✦ .  ⁺   . ✦ .  ⁺   . ✦ .  ⁺   . ✦ .  ⁺   . ✦ .  ⁺   .✦ Tags:: #makeup
Sophia! ❊

Sophia! ❊

13 likes

Drugstore Makeup Must Haves 💄
I love going to CVS or even Walgreens and searching the makeup aisles and seeing what I could find and lately I’ve been finding the best stuff ever. Not only that, they are literally the dupe for the actual expensive ones they sell at Sephora or Ulta. #lemon8partner
Yessica 🍒

Yessica 🍒

44 likes

MUST HAVES FROM ULTA
Good Molecules-Hands down best skin care I have used. The products are fairly sized and highly affordable. They are also very transparent about what goes into their products! Helps fade dark marks! Vitaminc C- Vitamin C isn't just good when consumed in food and drinks; it's also a highly
Crystal Reese💍🫶🏽

Crystal Reese💍🫶🏽

8 likes

A flat lay of various affordable makeup products on a speckled countertop, including a setting mist, liquid glow, bronzer palette, blush, highlighter, brush, sponge, and finishing powder, highlighting good quality and low price.
A hand holds an open, heart-shaped compact with a shimmery, golden-bronze pressed powder, identified as a highlighter. The product is presented with a rating.
A hand holds an open compact containing a rosy-pink pressed blush powder. The compact has a gold-colored rim and a mirror inside the lid.
Affordable makeup MUST HAVES ✨
Hey girlies! So who doesn’t love beauty on a budget? For me when I’m shopping for makeup I like to find affordable makeup products that I know would look just as good as the more expensive ones. So today I decided to show you guys some of my favorite affordable make up products that I seriou
zoya rainn ♡

zoya rainn ♡

381 likes

✨Top three make up must haves from Ulta✨
No gatekeeping- here are my tried and trues! #makeup #makeupforbeginner #makeuptutorial #makeuptips #makeupminimalist #makeupideas #ulta #beautyfinds #ultabeauty✨ #ultafinds
Renee Dawson

Renee Dawson

51 likes

✨MUST-HAVE ELF PRODUCTS✨
I have a huge collective elf haul to share with you girlies 🤗 Everything I purchased was from Ulta Beauty & Jcpenney. Do you all remember when they removed Sephora from inside of Jcpenney? well, they still sell beauty products & they have all kinds of different brands! Check it out on your
yariibabyy

yariibabyy

2730 likes

Grab these essence makeup products under $5 @ Ulta
Essence is an amazing and affordable brand! 💌 Brand:Essence Cosmetics 💵 Price: under $5 Purchased from: Ulta Beauty ⭐️Overall rating: 100/10:
Scurtoworld | Beauty & Life

Scurtoworld | Beauty & Life

43 likes

An exterior view of an Ulta Beauty store under a bright sky, with orange awnings. The text overlay reads "LIP LINER DUPES AT ULTA," indicating the article's focus on affordable lip liner alternatives available at the store.
A hand holds an Essence Silky Hazelnut Lip Liner, identified as a dupe for Makeup Forever Wherever Walnut. The lip liner is brown, and a swatch is visible on the hand. The price is displayed as $3.99.
A hand holds a NYX Nude Truffle Lip Liner, presented as a dupe for Charlotte Tilbury Iconic Nude. The lip liner is a nude-brown shade, with a swatch on the hand. The price is indicated as $5.
DRUGSTORE DUPES FOR HIGH-END LIP LINERS AT ULTA ✨
If you want to save money on lip liners here are some great drugstore alternatives to high-end lip liners you can find at Ulta. #makeup #makeupdupes #makeupdupe #makeupfinds #makeupmusthaves
Jaysa

Jaysa

531 likes

Affordable makeup must haves!!
#beautyreview #lemon8challenge *Descriptions down below by category for easy navigation!🥰 My skin tone for reference is neutral undertone and falls into the light category during the winter and a light/medium during the summer. Foundation: - Loreal infallible: 9/10 I love the covera
Dani 🍒🇮🇹🌊🐚💗☕️🤎

Dani 🍒🇮🇹🌊🐚💗☕️🤎

95 likes

My favorite ulta must haves 🫶🫶
Naemalena

Naemalena

482 likes

Things you should get during Ulta’s Black Friday
These are the things I’ve gotten or would get as a makeup artist and ulta employee Double wear foundation is also 20% off #ultachristmasfinds #ulta #ultabeauty #blackfridaybeauty #blackfridaymusthaves
ashleyreneemua28

ashleyreneemua28

397 likes

Ulta beauty haul - affordable makeup ✨
These are some of my favs and will always be apart of my makeup collection Elf products are so amazing and affordable; colourpop is another favorite of mine. The blushes and lip products are so good. Before used to buy cheap brushes off of amazon or SHEIN, but wanted to upgrade lol. These blend
Yannie💋

Yannie💋

99 likes

An exterior view of a beauty store with a large sign. Overlay text reads 'Skin Care Edition' and 'must haves' in pink and orange, with 'ULTA BEAUTY' in a glowing pink font.
A white pump bottle of a hydrating gentle face cleanser is displayed. Accompanying text describes it as a favorite face wash and super hydrating.
A small bottle of a blemish busting toner is shown. Text next to it states it is the best toner found for hydration without causing breakouts.
🩷🧡ULTA BEAUTY🧡🩷 SKIN CARE MUST HAVES
I use these products every day, AM & PM, and cannot live without them! 🩷 It has taken me YEARS to find skin care that works for me! ✨PLEASE REMEMBER✨ that what works for me may not work for you! It’s all trial and error but these are my holy grails! #ulta #ultaskincare #ultabeauty✨
Cheyenne

Cheyenne

53 likes

An Ulta store aisle with shelves displaying various hair and skincare products. Overlay text reads: "ULTA MUSTHAVES EVERY GIRL NEEDS SKINCARE EDITION."
A hand holds a white and red box of pimple patches. The box is labeled "MIGHTY PATCH The Original." Overlay text highlights its benefits like "Works Wonders! Pain Free! Leaves No Marks! Hydrates Pimple Area!"
A hand holds a white and blue box of eye cream. The box is labeled "CeraVe Eye Repair Cream." Overlay text mentions "Super Hydrating! Results Within Days! Say Goodbye To Tired Eyes!"
Ulta Skincare Must Haves | Review
1. Hero Mighty Pimple Patches | $10.99 These Come In Super Handy When Out Of Nowhere Little Pimples Are Pocking From Out Face 🙌🏻 They Work Super Well, Easy, And As Well It’s Pretty Affordable. I Feel Like Every Girl Should Have These … They Can Come In Handy ☺️ I Give Them A Solid 10/10 F
Emilie B.

Emilie B.

1220 likes

A display of various body care products including Sol de Janeiro, Saltair, and Tree Hut items, with text overlays indicating 'Ulta Favs' and '10/10'.
A display of Valentino Born in Roma fragrances for both men and women, with different colored boxes and a '10/10' rating.
A display of Dior Homme fragrances, including Eau de Toilette and Sport versions, with a '15/10 (mens)' rating.
ULTA MUST HAVES ✨️
Sol de janeiro - Love their scents 💅 Saltair body spray - so fresh and classy - aesthetically cute packaging 👏🏽 Tree hut body mist - always smells so good Tree hut body oil- 🤤 a must Tree hut body wash- Devine and bubbly Valentino Born in Roma - warm floral scent Dior Homme Eau de
Katarina 🐆🩷

Katarina 🐆🩷

441 likes

Budget Beauty Must-Haves from Ulta
Ulta haul for my budget girlies only💸. All under-$20 makeup and skincare. Save this if you’re building a glam routine without spending high-end money. #ultahaul #ultabeautyhaul✨ #afforableskincare #drugstoremakeup #beautyhaul
Kelsey B

Kelsey B

19 likes

NEW DRUGSTORE MAKEUP AT ULTA ✨
Found drugstore these gems at Ulta: 💧 L’Oréal Plump Ambition Hyaluron Lip Oil — packed with hyaluronic acid for juicy, hydrated lips. 💫 Milani Keep It Full Glossy Plumping Balm — fuller-looking lips in a swipe! 🌟 e.l.f. Halo Glow Powder Filter — blur, set, and glow like a pro. ✨ e.l.f. Po
Jaysa

Jaysa

552 likes

VanillaMUST HAVES
#vanillascent These are must number 1 combo right now!!! Like very subtle and sweet! “UNMUTE” from NOYZ just launched and it smells similar to the #kayalivanilla28 but in balm form. They’re both long lasting as well! Little goes a long way!!! UNMUTE TOP / Indonesian Cassia / Black Pl
Aaliyahj.makeup

Aaliyahj.makeup

16 likes

A hand holds a pink Ulta Beauty shopping bag, adorned with heart graphics.
A white box for The Ordinary Glycolic Acid Set, containing both travel and full-size toners, priced at $15.
Two bottles of The Ordinary Glycolic Acid 7% Exfoliating Toner, one full-size and one travel-size, from the set.
Must haves from Ulta ✨
So I did some shopping today and the plan was to get some things that I wanted to re-up on and these are some of my favorite products of this year!!!🥰 So the elf sunscreen is basically a dupe for the SuperGoop sunscreen. The glycolic acid toner from the ordinary is a gift set, with one trave
BeautyShapri

BeautyShapri

52 likes

ULTA MUST HAVES 🍂🛒✨
Products from Ulta you should definitely get this Black Friday!! These are ones I use ALL the time and I love them!! FRAGRANCE 🌷 LOVENOTES by Ariana Grande Cheriosa 48 by Sol de Janeiro Eilish No. 2 by Billie Eilish MOD Vanilla by Ariana Grande MAKEUP & SKINCARE 🧴 Mini Glam to Go Pal
cam !!

cam !!

3 likes

A hand holds three flexible tubes of lip oil balm in a store, with other beauty products on shelves. The image features text about budget-friendly beauty alternatives for students.
A retail display showcases several small containers of overnight lip masks in various colors. The image includes text comparing two types of lip masks.
A retail shelf displays many small tubes of multi-balms with colorful, fruit-themed designs. The image contains text comparing two different lip balm products.
ULTA Dupes for College Students on a Budget ✨🫶
Ballin’ on a beauty budget? College life doesn’t mean giving up glam! These ULTA dupes are just as good as the high-end picks. From, lips to face products, here’s how to stay cute and cost-conscious. If you have tried any of these products, I would love to know your opinion on it. Also, drop in the
anaabauu

anaabauu

1606 likes

A flat lay of various empty skincare and body care product containers on a wooden floor, with an overlaid title about reviewing empties from a beauty retailer.
Three empty serum bottles, rated 6.5/10, 8/10, and 1000/10, accompanied by text reviews detailing their hydrating and skin-supporting benefits.
An empty tube of a moisturizer with SPF, rated 100/10, with text describing its flawless, glowy finish and hydrating properties.
Rating my Empties from Ulta Beauty ✨
I finished all of these skincare and body product empties from @Ulta Beauty, so it’s time to rate them accordingly! feat. products I will & won’t be repurchasing 📝 @anua_global @dermalogica @Naturium #bodycare #skincare #empties #emptiesreview #ultahaul #ultamusthaves
Chidera

Chidera

1063 likes

🧡Ulta Beauty must have products!
🛍️Ulta Beauty makeup products I would buy again!! ⭐️What are your favorite makeup brands to use?? I also love e.l.f cosmetics!! ⭐️What other makeup brands have you wanted to try but have not tried yet? I would love to try fenty beauty, rare beauty, and rhode! I hope this post was helpful!🍋
Maddie 🩷

Maddie 🩷

23 likes

Perfumes from Ulta that are worth your coins!
Come with me to Ulta and let me show you the must have perfumes worth your coins #perfumes #ultashopping #beautyfinds #whatsinmybag
Kay Alvarez Makeup

Kay Alvarez Makeup

700 likes

See more