Run, don’t walk 🥰 Affordable makeup @ Ulta

2024/12/10 Edited to

... Read moreOkay, so you're just starting out with makeup, and Ulta feels like a treasure trove but also a little overwhelming, right? I totally get it! When I first started exploring beauty, I wanted easy-to-use products that wouldn't empty my wallet and a place I could trust. Ulta is perfect for that, and I've picked up some tips along the way that I wish I knew sooner! Navigating Ulta for Newbies: My Top Tips First off, let's talk about finding those amazing deals. Ulta always has promotions, so keep an eye on their weekly ads and check the app regularly. They often have 'Buy One, Get One 50% Off' or '20% off your entire purchase' coupons, which are perfect for stocking up on staples like that NYX foundation or Elf concealer. Sometimes, their private label brands (like Ulta Beauty Collection) offer fantastic quality for a lower price, and it's worth checking them out, especially during sales. I've found some hidden gems there that rival more expensive brands! Making the Most of Ultamate Rewards If you're going to shop at Ulta, you absolutely must sign up for their Ultamate Rewards program. It's free and so worth it! You earn points on every purchase, and these points add up to dollars off your future buys. Plus, you get a birthday gift (who doesn't love free beauty products?) and access to exclusive discounts. Keep an eye out for multiplier events, where you can earn 2x, 3x, or even 5x points on certain brands or categories. This is how I save a ton on my favorite Real Techniques brushes or new Elf setting spray. It makes buying those beginner-friendly makeup products even more cost-effective. Shipping & In-Store Pickup Made Easy Worried about shipping costs? Ulta often offers free shipping on orders over a certain amount (it usually fluctuates, so check their website!). If you only need a few items, like a specific Elf concealer or NYX foundation shade, consider using their in-store pickup option. It’s super convenient! I just order online, select my nearest Ulta store, and pick it up usually within a few hours. It saves on shipping fees and means I get my products faster. You can easily check product availability at your local store right on their website before you head out. Confidence with Returns & Product Choices Sometimes a product just doesn't work out, especially when you're experimenting. Ulta has a pretty straightforward return policy, which gives me peace of mind when trying new things. If that foundation shade isn't quite right or the setting spray doesn't perform as expected, you can usually return it within 60 days with your receipt. This policy makes it much easier to find the right concealer or foundation without worrying about being stuck with something you won't use. When I'm comparing ingredients, especially for something like a foundation or concealer, I always look for non-comedogenic options if I'm prone to breakouts. It's about finding what works for your skin and preferences. Shopping at Ulta as a beginner can be really fun and rewarding! With these tips, you'll be able to find amazing, affordable makeup like NYX foundations, Elf concealers, Real Techniques brushes, and Elf setting sprays, all while saving money and feeling confident in your choices. Happy shopping, beauty bestie!

Related posts

ULTA beginner must haves 💋✨
Let's be real - makeup aisles can be overwhelming. If you're just starting out, these are the only essentials you need to slay a natural everyday look No 20-step routine, no fluff. Just beginner-friendly, affordable picks that actually work. !. I linked each one + added tips for when/ how
Amarii Shakiir

Amarii Shakiir

1928 likes

A collage of six hands holding various makeup products, including lip oils, mascaras, primers, foundations, and highlighter sticks. The central text reads 'BUY Or BYE Drugstore Edition,' indicating a review of affordable beauty items.
A hand holds two lip oils. One is a dark red, recommended as a 'Buy' ('Divine wine'). The other is a shimmery light pink, marked as 'Bye' ('candy coded') because the color is not preferred.
A hand holds two mascara products, one white and one rose gold. The white product is identified as a primer, and both are recommended as a 'Buy,' with the primer being essential for the mascara.
Run! don’t walk (drugstore makeup edition)
Love all the “buys” I picked out and most of them I use daily!! I never reach for the purple essence mascara or the candy coded lip oil, they just don’t work me at all and that’s okay! Make sure to save this for later when you’re shopping and follow me for more beauty content!💋 TikTok/insta: s
Sarah 💌

Sarah 💌

657 likes

A person applies black lip liner to create a 'BLACK & PINK Lip Combo,' with an inset showing the finished look of lined and glossed lips.
A person holds a black retractable lip liner, with their lips outlined in black. The text identifies it as a retractable lip liner.
A person holds a pink matte lipstick tube. Their lips are outlined in black, and the text identifies the product as a matte lipstick.
Affordable Lippies💄💋
I love me some wet and wild 🤷🏽‍♀️ 📍Lip Liner: Amazon, Walmart, and Ulta 📍Lipstick: Walmart & Ulta 📍Lipgloss: Sephora . . . . . . #lemon8beautycrew #Lippies #lipcombo #makeupideas #lipcare #beautyfinds #briasbeautylife #sephorahaul #walmartfinds #beautyreview @Le
BriasBeautyLife

BriasBeautyLife

754 likes

A person with elaborate goth makeup, including light purple eyeshadow, dark eyeliner, and dark lipstick, is shown. Text overlays read 'my favorite affordable goth makeup products' with an arrow pointing right.
Two primer tubes, ELF Jelly Pop Dew Primer (pink) and ELF Power Grip Primer (clear), are held. Text describes them as essential sticky bases from the drugstore, noting the Jelly Pop's fruity scent.
Three white concealers are displayed: Hard Candy Glamoflauge Pro, ELF 16hr Camo Concealer, and LA Girl Pro Conceal. Text highlights their high coverage and mentions the latter two are silicone-based.
Affordable goth products @ the drugstore 🖤🕸️
everything shown in order: • ELF Cosmetics Jelly Pop dew primer 💵 Price: $10 • ELF Cosmetics Powergrip primer 💵 Price: $10 • Hard Candy Glamoflauge pro concealer 💵 Price: $5.97 @ Walmart • ELF Cosmetics 16hr camo concealer 💵 Price: $7 • LA Girl Cosmetics Pro conceal 💵 Price: $4.99 • Colou
hannah ཐི⋆ཋྀ

hannah ཐི⋆ཋྀ

1749 likes

A collection of affordable makeup products and tools for beginners, including a pink makeup bag, contour palette, false eyelashes, lash adhesive, makeup brushes, primer, powder, brow pencil, eyeshadow palette, makeup sponge, concealer, foundation, setting spray, eyeliner, lip gloss, mascara, lip balm, and an eyelash tool, all laid out on a dark, textured surface.
Affordable makeup for beginners
The makeup can found at Ulta, and the beauty supply store. The brushes, sponge, bag, lashes, and other items at Amazon. Everything is under $150. It’s perfect for the girlies who wanna get into makeup, but don’t know what to get, or spend so much money. #makeupforbeginner #makeuptutorial #
Rochelle 🧚🏾‍♀

Rochelle 🧚🏾‍♀

1891 likes

An exterior shot of an Ulta Beauty store with a text overlay indicating "Makeup Dupes at Ulta," surrounded by white star graphics.
A hand holding an ELF Power Grip Primer, priced at $10, with an arrow indicating it as a more affordable alternative to a $38 Milk Hydro Grip Primer.
A hand holding an ELF Camo Hydrating CC Cream, priced at $15, shown as a more affordable option compared to a $47 IT Cosmetics CC Cream.
MAKEUP DUPES AT ULTA!! 💓🛍️
So many affordable options to have a great beauty routine on a budget! 🛍️ #beauty #beautyonabudget #beautymusthave #beautyfinds #cheapmakeupideas
Alexis Victoria

Alexis Victoria

4734 likes

Affordable Oily Skin Routine at Ulta Under $60
🫧 Cleanse - #LaRochePosay Toleriane Purifying Foaming Cleanser 🫧 Treat - #TheOrdinary #Niacinamide 🫧 Moisturizer- #Byoma Moisturizing Gel Cream 🫧 Protect - #BlackGirlSunscreen Make It Matte Gel #SPF #skincare #ulta #oilyskin #lemon8diarychallenge
Trévon Dyson

Trévon Dyson

2511 likes

Don’t walk, RUN to ULTA: Hello Kitty edition
#shopwithme #lemon8contest I saw some really cute Hello Kitty finds in Ulta!!!! Ngl yall, i’m def buying the last slide bc i really want a nice headband to cover my hair when doing makeup etc and doing skincare and stuff and it’s so cute and pink🩷 A bad note tho is the toothbrush on the first s
Alexia ❄️🎀✨⭐️🧸💗

Alexia ❄️🎀✨⭐️🧸💗

1608 likes

A person with dark skin is seated in a car, looking at the camera. The image has text overlays indicating "Black Girl Makeup Products" and "Drugstore Affordable edition," serving as a title card for a beauty guide.
Two primer products are displayed: a light blue tube and a round container. Accompanying text highlights their benefits, such as making makeup last all day, minimizing pores, and providing a silky, smooth finish.
Two foundation products are shown: a pump bottle and an orange tube. Text describes their high coverage, hydrating properties, and extensive shade ranges suitable for various skin tones and undertones.
DRUGSTORE/AFFORDABLE BLACK GIRL MAKEUP ESSENTIALS
Hey guys! You asked for a drugstore version and I delivered (please show love this took me forever🥲) I didn’t just put random drugstore products these are actual products that I use/have used that I LOVE. If you want full tutorials on how I use these products follow my tiktok @queencessa3 also comm
Queencess

Queencess

2129 likes

A person with a full face of makeup, wearing a striped top and jewelry, with text indicating an affordable everyday makeup routine under $70.
A flat lay of various cosmetic products, including complexion enhancers, powders, blush, contour, mascara, concealers, lip liner, and lip gloss, with a total cost displayed.
A close-up of a liquid complexion filter in a bottle, designed to boost radiance, shown with a swatch of its tan/deep shade.
✨My Everyday Makeup (Affordable)
Hey Loves, Here’s a visual of my favorite makeup products under $70 •I didn’t list the Elf Power Grip Primer (found at ULTA, WALMART), but it works great!! I also use MOM (Milk Of Magnesia) for my oily skin. I’ve noticed that it works for me. (I’ve posted the steps to how I apply my makeup)
꠹ꪖꪀꪖꪗ ꪖ꠸ᛕꪮ ᥫ᭡

꠹ꪖꪀꪖꪗ ꪖ꠸ᛕꪮ ᥫ᭡

1304 likes

A hand displays matte finish swatches of various About Face liquid eye paints, with the corresponding colorful product tubes lined up in the background. The image highlights the diverse range of shades available from the brand.
A top-down view shows a collection of About Face Fluid Eye Paint tubes in various colors, arranged in a vertical line. The text overlay emphasizes the appeal of these shades.
A hand displays swatches of About Face liquid eye paints, illuminated by flash, with the colorful product tubes visible in the background. The image showcases the vibrant appearance of the shades under flash photography.
Ulta Find! Run don’t walk!
Have you guys heard of @aboutfacebeauty ? I came across them at @Ulta Beauty and swatched a few in store but quickly places my online order. These beauties can be used as liquid liner, safe for the waterline, eye shadow, and lips. As a makeup artist I plan on using this as an wye shadow base
InnerBeautyOut

InnerBeautyOut

514 likes

BEST AFFORDABLE MAKEUP (Ulta Edition) 🤍
#ultabeautyhaul✨ #ultaproducts #makeup #beautyfinds #makeupmusthaves
MERII🤍

MERII🤍

483 likes

An interior view of a beauty store aisle featuring various cosmetic displays, including boxed fragrance sets and makeup products. The image highlights affordable lip gloss options.
A hand holds two tubes of shiny lip gloss in pink and orange shades. The text praises their quality and affordability, recommending them highly.
A hand holds three tubes of pigmented lip gloss in varying brown and pink tones. The text describes them as classic, versatile, and budget-friendly.
affordable ulta makeup finds *lipgloss edition* ✨💗
#makeup #ultabeauty #lipgloss #Lemon8Diary #makeupfinds
marilyn ✞

marilyn ✞

150 likes

A black background with white text announcing affordable goth makeup, decorated with a bat, heart, and spiderwebs. It prompts the viewer to swipe for details.
A black background with spiderwebs features images of a foundation bottle and a concealer tube, representing base makeup products. White hearts and stars are also present.
A black background with spiderwebs and a white heart displays images of false eyelashes and a loose setting powder. These items are presented as part of a makeup routine.
Affordable Goth Makeup!!🖤🦇
Tip: flour can also be good setting powder if you ran out!!🖤 #gothbeauty #gothmakeupproducts #gothmakeupessentials #gothmakeup
𖣂𝔐𝔦𝔫𝔞 𖣂

𖣂𝔐𝔦𝔫𝔞 𖣂

1325 likes

A flat lay of various affordable makeup products on a dark surface, including foundation, setting spray, blush, setting powder, concealer, contour, eyebrow gel, and mascara, illustrating an everyday makeup routine.
A close-up of a foundation product in a glass bottle with a dropper, highlighting its light/medium coverage, skincare benefits, lightweight feel, and long-wear properties.
A close-up of a concealer product in a tube with a wand applicator, emphasizing its medium/full coverage, creaseless formula, and long-wear capabilities.
Affordable everyday makeup routine!💗✨
Here is my simple and affordable makeup routine!Purchased from: Ulta Beauty I’ve been using these products for a long time and all of them I would recommend! Order of application 1st foundation 2nd concealer 3rd contour 4th liquid blush 5th powder blush 6th setting powder 7th eyebrow
Autumn Mlynarek

Autumn Mlynarek

459 likes

ULTA FAVS FROM A 36 YEAR OLD MOM ON A BUDGET
Okay here is the run down!! 🙌🏼🙌🏼 Kendra hairspray- I love this bottle specially. The 13 holds while still letting my hair move and that’s just what I want. It smells so good too!! It’s pricier but it lasts a long time and you know it’s good if I’m budgeting for it! The ordinary vitamin C- th
Chels

Chels

1299 likes

My Affordable Makeup Dailies
my every day makeup doesn't cost a fortune, and yours doesn't have to either. I've fallen in love with E.L.F.'s Halo Glow products, and the prices mean I don't feel guilty when I use it up in a daily routine. what is your number one holy grail drugstore makeup product you thi
🌸 Alice 🌸

🌸 Alice 🌸

27 likes

MAKEUP MUST HAVES FROM ULTA!🌸
💕Hey Babes! Here's some products that are in my routine if you're a makeup girly who wants to get the most on a budget! All products are pocket friendly from ULTA and some even carried at Walmart! 🫶🏼 I am not the best at doing makeup but these make the job easy! BRANDS @elfcosmetic
Jusstaagurl💕

Jusstaagurl💕

587 likes

A grid showcasing makeup dupes for primer, foundation, concealer, bronzer, blush, setting powder, highlighter, mascara, and eyeshadow. Each category features two products, one budget-friendly and one premium, with their respective costs displayed below.
💄 Affordable Makeup Dupes You’ll LOVE! 💕✨
1. Primer ✨ E.L.F. Power Grip – $10 🛍️ Target/Walmart Milk Hydro Grip – $38 🛍️ Sephora How to use: Apply a thin layer before foundation, wait 30 sec to get tacky. Purpose: Creates a smooth base & helps makeup last all day. 2. Foundation 🪞 E.L.F. Flawless Satin – $14 🛍️ Target
Bri ♛

Bri ♛

1139 likes

A display of Ulta Beauty Collection Vanilla Velour body care products, including body wash, lotion, hair & body mist, and whipped body butter, on a store shelf.
A display of Ulta Beauty Collection Cashmere Crush body care products, featuring foaming gel body wash, lotion, hair & body mist, and whipped body butter, on a store shelf.
A display of Ulta Beauty Collection Coconut Coast body care products, including foaming gel body wash, lotion, hair & body mist, and whipped body butter, with candles on a shelf above.
Affordable Beauty✨
Ulta has this yummy Bodycare brand that will make the Perfect Christmas gift 💝 they also have candles to complete your set 🤩 Which would you try ?? #letschat #afforablebeauty #lemon8beautycrew #GiftIdeas #christmas
GirlsGirl🫧🎀

GirlsGirl🫧🎀

657 likes

makeup must-haves from ulta 🧡
are you an ulta girly or sephora girly? 👀 if you love ulta, here are some of my fav makeup must-haves that you can find in-store, online, and at ulta beauty at target! 🎯🛍️✨ hot girl tip: check out the ulta beauty website for daily offers and coupons! you don’t even need an account to screenshot/
momo  ᡣ𐭩 •。ꪆৎ ˚⋅

momo ᡣ𐭩 •。ꪆৎ ˚⋅

371 likes

A close-up view of several red elf lip products in their clear packaging, with water droplets on them. An arrow points to one product, and text overlay reads "my fav affordable lippies."
A collage featuring a silver lip product tube, an open tube revealing a white balm, and a white product swatch. Text identifies it as Wet n Wild Rose Comfort Lip Color in So Much Shine.
A collage featuring two elf Glow Reviver Lip Oil bottles, one open with an applicator, and a pinkish-white product swatch. Text identifies the shade as Pink Quartz.
My Fav Affordable Lippies🌷🌿☁️
Loveeee the elf and wet n wild ones. So good 😭 —————————————————————————— — Wet n Wild — this one comes in a range of shades w lots of pinks, reds, and browns. I personally love this one because it is so cheap! It smells so good and applied so smooth. It also leaves a very shiny finish and is
V

V

1005 likes

Makeup Dupes at Ulta 💄
If you’re on the hunt for affordable makeup, here are my top picks: 1️⃣ Dior Forever Glow vs Maybelline Fit Me Both give that dewy, natural finish, but Dior has a longer wear and feels more luxe. Fit Me is a solid dupe for that glowy look on a budget, just needs a mid-day touch-up. 2️⃣ Drun
Fin Hogar | UGC

Fin Hogar | UGC

202 likes

Easy and Affordable Everyday Makeup
Ive struggled to find a good everyday makeup routine for years, especially one in a good price range. This makeup routine in this order has never given me issues. My makeup always looks flawless and it only takes me around 15 minutes to do. @elfcosmetics @nyxcosmetics Walmart Supercenter U
Taryn Dotson 🎀

Taryn Dotson 🎀

33 likes

Grab these essence makeup products under $5 @ Ulta
Essence is an amazing and affordable brand! 💌 Brand:Essence Cosmetics 💵 Price: under $5 Purchased from: Ulta Beauty ⭐️Overall rating: 100/10:
Scurtoworld | Shop & PR

Scurtoworld | Shop & PR

42 likes

A flat lay of various affordable makeup products on a speckled countertop, including a setting mist, liquid glow, bronzer palette, blush, highlighter, brush, sponge, and finishing powder, highlighting good quality and low price.
A hand holds an open, heart-shaped compact with a shimmery, golden-bronze pressed powder, identified as a highlighter. The product is presented with a rating.
A hand holds an open compact containing a rosy-pink pressed blush powder. The compact has a gold-colored rim and a mirror inside the lid.
Affordable makeup MUST HAVES ✨
Hey girlies! So who doesn’t love beauty on a budget? For me when I’m shopping for makeup I like to find affordable makeup products that I know would look just as good as the more expensive ones. So today I decided to show you guys some of my favorite affordable make up products that I seriou
ZoyaRainn🪐

ZoyaRainn🪐

381 likes

Affordable “Baddie”Glam 💄✨
Serving full-on baddie energy without maxing out your card 💅 Most of these goodies are from Ulta, my lashes are a local beauty supply gem, and my lip combo is from Fashion Nova & Lip Plumper from @SoKunt💋 If you want the exact shades I use, drop a comment and I’ll spill all the details!
Realdejk

Realdejk

79 likes

Affordable Lippie beauty finds & review
📌 save this for later & follow for more beauty posts I’m a Milani Stan 🎊🥳 They’ve always done makeup right & affordable! These all deliver chic packaging, opaque smooth high quality coverage that’s super accessible at so many stores like Walmart, Target, ulta & on the Milani webs
KAREN💄POSTS BEAUTY

KAREN💄POSTS BEAUTY

580 likes

An exterior view of an Ulta Beauty store with orange awnings and the Ulta logo visible. Text overlay indicates the image is about affordable skincare from Ulta.
A display shelf inside a store featuring various Good Molecules skincare products in bright yellow and pink packaging. Text overlay praises the affordability of the skincare line.
A hand holding a small, iridescent box of Banila Co's 'clean it zero' cleansing balm. Text overlay indicates it's a favorite cleansing balm and shows its price.
Affordable skin from Ulta
These are my favorite affordable skincare products from Ulta! Out of every skincare line i’ve ever tried, I have never loved a line like I love Good Molecules! I have yet to try a product I don’t like. The Tony Moly face masks have quickly become a favorite too. What is your favorite skincare brand
dani :)

dani :)

987 likes

affordable skin care for oily skin!!
Brands: The Ordinary, Garnier, COSRX, La Roche-Posay 💰 Price: $6-$25 #skincareroutine #skincaretips2024 #baddieonabudget
Maddie Urban

Maddie Urban

31 likes

🩷Pink Affordable Lipglosses YOU NEED🩷
I like to use the Sephora Pink Pout and Angel Food Cake by Nyx; sometimes to make it ✨spicy ✨ I add a brown lip liner and then apply the gloss 💋 What’s your favorite lipgloss you carry no matter the environment you’re in?💕💋 Also, should I do Korean Lipglosses next?? You can find these at-
MΣƬΛᄂ BΛЯBIΣ

MΣƬΛᄂ BΛЯBIΣ

99 likes

My favorite affordable makeup products🖤
Hey there! Let’s talk makeup. I’m the type of person to only shop at drugstores for makeup. I can’t always afford the expensive makeup products that I want, so i constantly look for dupes at CVS, Walgreens, and Walmart. I just can’t be spending so much money on makeup. (I still do like going
yari 🖤🦇

yari 🖤🦇

128 likes

A hand holds two lip products, one caramel-colored gloss and one dark brown, against a light background. Text overlays promote an affordable mocha and caramel lip combo for fall, highlighting its hydrating, long-lasting formula and bold flair.
A person with dark hair and glossy, caramel-brown lips holds two lip products in front of their face. The image emphasizes a bold look, with the text 'She's BOLD' overlaid.
Two close-up images show the bottoms of lip products, one labeled 'Honey Waffle' and the other 'Lava Cake'. Text describes 'Honey Waffle' as creamy caramel and 'Lava Cake' as rich chocolate, highlighting their creamy and bold qualities.
This Affordable Lip Combo is a Fall 🍂Must-Have! 💄
Good morning cousins! ☀️ I’ve got another affordable lip combo that you NEED to try! Featuring Lava Cake by NYX Professional Makeup and Honey Waffle by Fenty Beauty, this duo gives your lips that perfect caramel mocha vibe. 🍂 It’s bold, girly, and sensual—nothing says fall like caramel and chocolat
Vasharee | Beauty For The Busy

Vasharee | Beauty For The Busy

240 likes

Best affordable foundation
Affordable Foundations That Actually Eat in This Economy @Lemon8 Beauty @elfcosmetics @MaybellineNY @L’Oréal USA @Ulta Beauty #AffordableMakeup #BudgetBeauty #DrugstoreMakeup #MakeupOnABudget #affordablefoundation
Alazae's Beauty

Alazae's Beauty

149 likes

Join the #AffordableBeauty Challenge! ✨
Join the #AffordableBeauty challenge for a chance to win prizes! How to enter: 1. Follow content instructions: - Use hashtags #AffordableBeauty #Lemon8Challenge - Follow us! @Lemon8 Beauty - Content must be authentic and original photos/videos posted between 8/7/24-8/21/24 PST
Lemon8 Beauty

Lemon8 Beauty

272 likes

A person with makeup, framed by a camera interface, with text overlays indicating "Drugstore Makeup Finds For beginners" and "SWIPE" with decorative bubbles and stars.
A hand holding a box for an invisible sunscreen with SPF, designed for skin, displayed in a store aisle with other products.
A hand holding a box for a power grip primer with niacinamide, displayed in a store aisle with other products.
Affordable drugstore make up for beginners 💐🫧🌷💄👗
Learning how to do your make up, can be such a tedious process, but there’s something beautiful in the journey of learning how to paint the beautiful canvas that you were given. In today’s society, beauty standards have been perceived that make up products must be luxurious and high priced, but I’m
nyjesymone._

nyjesymone._

46 likes

See more