📌 "Flash Express CEO" and the survival of

📌 "Flash Express CEO" and the survival of SME Thailand in the E-Commerce 3.0 era.

Mr. Lyndson Lee has given an intense view of the great changes in e-commerce, especially dealing with the power of platforms and AI coming! 🤯

1. 📉 The end era of Influencer and KOLs (E-Commerce era 3)

* KOLs will disappear: The 3rd era is the era when middleman vendors (Influencer / KOLs) will be replaced entirely by AI. 🤖

* Huge discount: The value of the middleman will gradually decrease because the content, fans, and commissions that used to be easy will gradually disappear.

* Strong warning: Entrepreneurs who refuse to change will become "monkeys performing on stage" with ever-falling wages because the audience follows at the "stage" (platform), not the monkey itself! 🐒

* Platform power: Platform requires brand owners to reach consumers directly, making intermediaries less useful.

2. 🎣 Heart of Survival: Building and Raising the Fish Yourself (Build Your Brand)

* Change the way you think:

* Era 1: "Catch a Fish" in a lot of people

* Era 2: "Create a group of fish" (aptitude)

* Era 3: The original fish pond will dry up! 🌊

* The way to survive is: Entrepreneurs must convert to those who "feed their own fish" (create their own brand only) to survive and not be replaced. 🛡️

3. 🇨🇳 China Welding "Bridge" Strategy (MICorn) for Learning

Mr Lyndson Lee set up MICorn as a "bridge" connecting business with China. ⛩️

* Target: Import foreign brands (considered as technology import) so that Thais can learn and build their own brands successfully in the future (as China learned from iPhone / Tesla)

* Important Conditions: All foreign companies entering under MICorn, Thais must hold a stake in excess of 51% to maintain their autonomy and participation in the development. 🤝

* Brand sample:

* Cha Ji: China's number one tea brand. The goal is to make an R & D Center in Chiang Mai to develop Thai tea and let Thais learn. Knowledge All Tea Brand Development 🍵

* IP business (collectible card): Import collectible card business (such as Pokémon) to use channels 20 times larger than the Thai market. Bring Thai IP to sell worldwide (such as palace shaped collectible card). 👑

4. 🔥 Advice for Entrepreneurs

* Change perspective on competitors: Don't look at competitors as enemies, but look at them as "partners" so that we can learn (even with short-term losses, but long-term, we will win).

* "Transform into a demon": is to not give up and pull out the entrepreneurial DNA to fight 💪

* Difference is victory: In today's world, only differences can win the hearts of consumers, because traditional standards are no longer valuable. 🥇

It's like going from a hunting hunter to a farmer who runs his own farm (branding) because the original hunting ground is running out and controlled by the landowner (platform). 🌾

# KomsanLee # FlashExpress # MICorn # Ecommerce # SME# Branding # Thai Business