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When Mark Zuckerberg pointed the "Apple" target,

When Mark Zuckerberg pointed the target, "Apple" was the culprit who polished Meta's leg.

The Cold War between the two giants didn't seem to end easily. Mark Zuckerberg recently reinforced that the Privacy Steel Rule and Apple's 🍎 App Store are the main reasons for Meta's advertising model (Facebook / Instagram) to stumble!

📉 What happened?

Mark sees Apple's blocking of access to user data as "less accurate" and "higher cost" firing as affecting the huge amount of advertising that used to flow in the system.

👥 The crackles are bipartisan:

✅ Zuckerberg Team: Viewed Apple as Using the Privacy Plea to Deprive Its Competitors and Draw Power Toward Itself

❌ Analyst: I can't see it as blaming Apple alone, because Meta itself has internal problems, restructuring, and fierce competition in the AI and VR worlds.

🌍 Future battle

This is not just about money, it's a "philosophical war."

🍎 Apple: Focus on Hardware + Closed System + Privacy

♾️ Meta: Focus on Social + Open System + Grow with Advertising

🚀 Keep an eye on it, as they are both heading for a new battlefield in the AI and Immersive Tech era that will continue to shape our world's technology!

Friends think that Apple is doing the right thing for users, or is it a commercial monopoly? Comment, let's talk. 👇

# Zuckerberg # Apple # Meta # TechNews # BusinessWar# DigitalMarketing

2/19 Edited to

... Read moreจากประสบการณ์ส่วนตัวที่ติดตามข่าวสารวงการเทคโนโลยี ผมเห็นว่าเรื่องความขัดแย้งระหว่าง Apple และ Meta ไม่ใช่แค่การต่อสู้เพียงด้านธุรกิจ แต่ยังสะท้อนแนวทางความคิดที่แตกต่างกันอย่างชัดเจน Apple มุ่งเน้นที่ความเป็นส่วนตัวของผู้ใช้และการควบคุมระบบปิด ซึ่งส่งผลให้ผู้บริโภครับรู้ว่าข้อมูลส่วนตัวของตนเองได้รับการปกป้องอย่างเข้มงวด แต่ในอีกมุมหนึ่ง การจำกัดการเข้าถึงข้อมูลนี้ก็จำกัดวิธีการโฆษณาแบบเจาะจงของ Meta ที่เน้นการใช้ข้อมูลเพื่อเพิ่มประสิทธิภาพของโฆษณาบนแพลตฟอร์ม Facebook และ Instagram จากที่เคยทำงานด้านโฆษณาดิจิทัล พบว่าหลังนโยบายความเป็นส่วนตัวของ Apple ส่งผลให้แคมเปญโฆษณาหลายครั้งต้องปรับกลยุทธ์ใหม่ ทั้งการจัดการงบประมาณและการเลือกกลุ่มเป้าหมาย เนื่องจากข้อมูลที่เคยเชื่อถือได้เริ่มมีความไม่แม่นยำ ลดประสิทธิภาพในการเข้าถึงลูกค้าเป้าหมาย อย่างไรก็ดี ความเห็นของนักวิเคราะห์ที่ชี้ว่า Meta เองก็ต้องรับมือกับปัญหาภายใน เช่น การเปลี่ยนแปลงโครงสร้างองค์กรและการแข่งขันในเทคโนโลยี AI และ VR ก็เป็นเรื่องที่ควรพิจารณา เพราะยุคสมัยเทคโนโลยีเปลี่ยนแปลงเร็วมาก บริษัทที่ยืนหยัดได้คือบริษัทที่มีการปรับตัวและสร้างนวัตกรรมได้อย่างต่อเนื่อง ในสายตาผู้ใช้หลายคน โดยเฉพาะที่ให้ความสำคัญกับความเป็นส่วนตัวของข้อมูล สิ่งที่ Apple ทำถือว่าดีและถูกต้อง แต่สำหรับคนทำธุรกิจโฆษณาและนักการตลาด อาจรู้สึกว่ามีข้อจำกัดในการทำงานมากขึ้น ดังนั้น ศึกครั้งนี้ไม่ใช่เพียงความขัดแย้งระหว่างยักษ์ใหญ่ทางเทคโนโลยี แต่ยังสะท้อนปรัชญาที่แตกต่างในการพัฒนาเทคโนโลยีและเศรษฐกิจดิจิทัลที่ผู้ใช้และธุรกิจจะต้องเลือกทางเดินร่วมกันในอนาคต

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