Recently, Meta (Facebook) recently announced a big plan to shake up the online advertising industry! 💥

Recently, Meta (Facebook) recently announced a big plan to shake up the online advertising industry! 💥 that is, using AI to create 100% automated, comprehensive advertising. 🤖✨

And it is expected that by the end of 2026, Meta's system will be able to do everything on its own:

📝 Write an advertising message (Copy)

🎨 Create an illustration / video (Visuals)

🎯 Targeting

🔬 and test performance (Testing)

All this is done by:

❌ No, there's a Human Brief.

❌ No Creative Director.

❌ no longer have to go through advertising agencies in this process.

This news for all the big brands that make thousands of versions of ads a day, may see this as a dream come true 🎉 because AI increases efficiency, results faster, costs reductions, and continuously increases advertising efficiency in real time. 💰🚀

But the big thing to think about and it's a big deal for us humans is... 🧐

For hundreds of thousands of Copywriters and Art Directors around the world who have built their careers on what the machine has just "taken" - small agencies that have weathered many crises but have finally been seen as "unneeded" in the next generation...What is the real question? 👇

Because of the good creative work, it's never just a matter of 💸 sales, it's a matter of "human understanding" on a level profound enough to make someone feel seen. ❤️

🤔 We are about to reach a point where AI can perfect imitation of that feeling...Or is "we just going to stop noticing the difference" between people and machines?

If AI can create ads that produce better results than humans can...Will stories that are not created still matter? Or is the result the only thing that ever matters?

💬 What do you think of Meta's steps? Share your comments below. 👇

# deepkub # FutureOfWork # AIAndHumanity # CreativeIndustry # TechChangingEverything# RealTalk # AI # AI in Thailand # AI advertising # MetaAI