As someone who loves experimenting with unique makeup brands, trying About-Face was a refreshing experience. Founded by Halsey, this brand truly embraces bold and experimental beauty, making it stand out among celebrity makeup lines. I was particularly impressed with the creamy texture of the contour and blush sticks—both glide on smoothly and blend effortlessly to provide a natural yet striking look. One highlight was the pigmented fluid blush, which adds a vibrant pop of color to the cheeks without feeling heavy. It reminded me of a cross between Huda Beauty’s finish and an ultra-lightweight formula, perfect for long wear. The eye paints offered an exciting challenge; their multichrome shimmer gave a mesmerizing effect reminiscent of a Disney princess vibe, but they dry down quickly, so working fast is essential. I was intrigued by the pearl-adorned lashes, which at first seemed unusual but perfectly matched the artistic and edgy aesthetic the brand promotes. Although they can feel slightly cumbersome initially, combined with the full makeup look and wig, they really elevated the entire vibe and made it feel like a true transformation. The glossy, milky pink lip shimmer clicker was another winner. The packaging is not only cute but practical, and the gloss creates that sought-after milky, pearlescent effect which complements colorful makeup without overpowering it. Overall, taking the time to explore About-Face makeup proved worth the investment. Spending around $220 for the full collection felt justified considering the quality, creativity, and unique formulas. I’d encourage anyone wanting to push their makeup boundaries or pay homage to Halsey’s iconic looks to give this brand a try—there’s a special feeling that comes from wearing makeup designed with such artistic flair and personal passion.