As someone who's ventured into content creation on platforms like TikTok, I’ve often encountered the frustrating 'post and ghost' situation — where after posting, engagement unexpectedly tanks or viewers simply disappear. It's a strange phenomenon that many creators face, often leaving us puzzled about what went wrong. From my experience, this drop in views could be due to algorithm changes or the timing of your post. Sometimes, content may not immediately resonate with your audience or may get lost among the flood of new posts, especially when hashtags like #fyp or #posting are heavily used. Experimenting with different posting times, using engaging thumbnails, and tailoring your content to what your specific followers like have helped me improve retention. Another key aspect I’ve found valuable is diversifying content across related markets — for example, combining mom-related content with trends from TikTok Shop or #contentcreator communities. This approach not only broadens your reach but helps you tap into niche audiences that appreciate your unique style. Ultimately, consistent posting, analyzing which posts maintain engagement, and interacting with your audience makes a big difference. Remember, experiencing low views isn't the end; it’s a learning opportunity to adapt your content strategy and find new ways to connect. Keep trying, and your community will grow even if you face some ghosting moments along the way.