In 2016, I “snuck” into the fashion industry through Google searches and a pop-up shop in the front office of my mom’s business.
So when people ask how I got into fashion, I never have a clean answer. I don’t think there is one. Every path looks different, and there are thousands of ways in.
I ultimately landed in marketing because it fuels my creative side and, as much as I hate to admit it, I also like numbers.
A decade later, I know fashion isn’t about being seen. It’s about understanding how things actually get made the teams, partnerships, logistics, and the work behind the scenes.
In 2016, I genuinely thought you just bought pretty things and sold them, hoping to make a profit. I never once said the word margin.
(Which is exactly why I’m not a buyer 😂)
Margins. Exclusivity. Timing. Strategy. It’s a lot. I’ll stick to marketing but it all still matters.
I’ll keep sharing as I learn and pulling back the curtain along the way 🥰
#fashionindustry #fashionmarketing #careerinfashion #fashionbusiness
Breaking into the fashion industry often feels like navigating a maze without a map, but my experience shows how curiosity and persistence can open unexpected doors. Starting with simple Google searches and a small pop-up boutique, I learned firsthand that success in fashion is rarely about glamour alone—it’s the detailed logistics, solid partnerships, and strategic thinking that drive the business. One surprising realization over the years was how crucial understanding margins and exclusivity is. Early on, I thought fashion was just about buying and selling pretty items, but the reality includes managing costs, timing launches, and balancing brand identity with market demand. This realization transformed how I approach campaigns and collaborations. Fashion marketing also taught me the power of a strong, supportive network—the 'village' behind every project. From coordinating photoshoots in challenging conditions to recognizing the importance of B2B partnerships, I came to appreciate the teamwork that makes a seamless fashion presentation possible. Moreover, attending high-profile events like Fashion Week uncovered how even seats in the front row can come from unexpected opportunities—sometimes someone’s absence creates room for growth. This flexibility and seizing chance moments is part of a non-linear career path many in fashion experience. What continues to inspire me is the blend of creativity and analytics. While I cherish the creative aspects of marketing, numbers and strategy fuel sustainable business decisions. As I keep learning, sharing these realities hopes to demystify this dynamic industry and encourage others that the paths are as unique as the people who walk them. For anyone considering a fashion career, know that it’s much more complex and rewarding than meets the eye. Exploring diverse roles, embracing the less visible work, and building relationships are key. It’s about more than just style—it’s about shaping the stories and structures that bring fashion to life.
