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The game you're playing... can you win?

Business isn't broken because you're not always good enough.

A lot of times... it's broken because you're playing a "game that never wins."

Imagine that you are a good boxer.

But up against a world champion who weighs 20 kilos more than you.

No matter how hard you train... the results are not difficult to guess.

Business is the same. Some foul fields are designed for certain groups of people to win anyway.

❌ A hard-to-beat game example.

• Discount games against giants → They can carry losses for months, but you can be ruined in two weeks.

• Other People Imitation Game → Real competitors have a brand and customer base before. You automatically become the "second choice."

• Advertising Games Burn Money → Without a lot of funding, advertising shopping can be an unfair field to you.

✅ How to "change the game" to give yourself a chance to win.

1.Go back to your true strengths - things that competitors are hard to emulate, such as customer relationships, specialization.

2.Create your own rules - if he races at a price, we may race at a tangible experience or value.

3. Find a sub-market (Niche) - turn to a small group of customers who are overlooked but ready to pay because you answer him best.

4. Put the goal clearly "what to win" - not just win anyone, but win with a significant meaning to your business.

💡 Try asking yourself today:

• The pitch I'm playing on. Who set the rules?

• If the rules aren't fair, do I still want to play this field?

• Is there a new field where I have the advantage?

Because sometimes winning doesn't come from trying harder.

But it's to "turn the stage" into a game where you really have a chance.

-

# BossTalk # Choose the right field # SMEThailand # Stop racing in games we've lost since the beginning

2025/8/3 Edited to

... Read moreการทำธุรกิจเปรียบเสมือนการเล่นเกมที่มีการตั้งกติกาและเงื่อนไขเฉพาะ การเข้าใจว่ากติกาไหนที่สร้างความได้เปรียบหรือเสียเปรียบเป็นหัวใจสำคัญที่จะทำให้ธุรกิจของคุณประสบความสำเร็จหรือไม่ หลักการเลือกเกมที่เหมาะสมกับตัวเองและธุรกิจคือการหาข้อได้เปรียบที่คู่แข่งเลียนแบบยาก เช่น ความสัมพันธ์ที่ลึกซึ้งกับลูกค้า ความเชี่ยวชาญเฉพาะทาง หรือการให้บริการที่ตอบโจทย์ความต้องการเฉพาะของตลาดย่อย (Niche Market) ซึ่งตลาดย่อยที่ถูกละเลยมักจะเปิดโอกาสให้คุณสร้างความแตกต่างและฐานลูกค้าอย่างยั่งยืนได้มากกว่าการแข่งขันในตลาดกว้างที่มีคู่แข่งยักษ์ใหญ่ นอกจากนี้ การสร้างกติกาของตัวเองและวางเป้าหมายอย่างชัดเจนว่าคุณต้องการชนะในด้านใด ช่วยให้คุณมุ่งเน้นทรัพยากรอย่างมีประสิทธิภาพและบรรลุเป้าหมายได้เร็วขึ้น ตัวอย่างเช่น หากคู่แข่งเน้นแข่งที่ราคา คุณอาจเลือกเน้นที่ประสบการณ์ลูกค้าหรือคุณค่าของสินค้าและบริการที่จับต้องได้ ซึ่งช่วยดึงดูดกลุ่มลูกค้าที่แสวงหาคุณภาพมากกว่าราคา การตั้งคำถามสำคัญเพื่อทบทวนตัวเอง เช่น "สนามที่ฉันเล่นอยู่ ใครเป็นผู้กำหนดกติกา?" และ "ถ้ากติกาไม่แฟร์ ฉันยังอยากเล่นสนามนี้ไหม?" จะช่วยให้คุณมองเห็นภาพรวมของตลาดและการแข่งขันได้ชัดเจนขึ้น และตัดสินใจได้ว่าควรเปลี่ยนไปเล่นในสนามที่เหมาะสมและได้เปรียบมากกว่า การชนะไม่ได้มาจากการพยายามมากขึ้นเพียงอย่างเดียว แต่ต้องรู้จักเปลี่ยนแปลงกลยุทธ์และเกมที่เล่นเพื่อตอบโจทย์สถานการณ์และความพร้อมของธุรกิจ ด้วยหลักการเหล่านี้ คุณจะสามารถกำหนดเส้นทางที่เหมาะสมกับตัวเอง และสร้างจุดแข็งเฉพาะตัวที่ช่วยให้ธุรกิจของคุณเติบโตอย่างมั่นคงและยั่งยืนมากขึ้นในโลกธุรกิจที่มีการแข่งขันสูง

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