Don't just look at the "rent" or "beauty" of the location.

The choice of a restaurant or cafe is one of the most important factors, and many shopkeepers miss it because they only look at the "rent" or "beauty" of the location without looking at it strategically.

Let me summarize five principles of practical location:

1. Location with target customer group already

• Don't choose a location just because of "a lot of people," but ask if the lot of people there "match your customers."

• For example, if you intend to sell 150-200 baht per cup of premium coffee, the ideal location is an office building, business district, or near a luxury village rather than a bazaar.

• Techniques are: Go to a 3-day vigil (morning, day, evening) and write down who passed by, what he did, how he dressed, how he spent money.

2. Location as a "routine route"

• Shops on the path that people must walk through every day = repeated customer opportunities

• For example: near BTS / MRT, office building entrance, condo front, or near bus stop

• Customers who have to walk through every day are more likely to "double stop" than their intended customers once.

3. Location with "Anchor" pull customer

• Anchor is the main place that brings people to visit, such as shopping malls, hospitals, universities, schools, or even adjacent famous shops.

• If you are near Anchor, customers will come across you "accidentally" and become customers easily.

• Tip: Choose Anchor at "Customers Waiting for Time," such as Hospital (Relatives Waiting for Patients), Tutor Center (Children and Parents Waiting) because the opportunity to stop by to eat and drink is high.

4. The location is not only "people come" but "people share."

• Some locations may not be busy, but they are suitable for creating content such as old community neighborhoods, ancient wooden houses, beautiful buildings.

• If you design a photo corner and make customers want to share, a small shop in a deep alley can still be famous.

• For example, a cafe in Chiang Mai / Ayutthaya, a small alley, but people across the country follow because it becomes a "destination."

5.Balance location "Rent: leads"

• High rent is not a problem if it is consistent with sales achieved.

• Rough formula: Rent should not exceed 10-15% of monthly sales.

• For example, if the rent is 60,000 baht → sales should be at least 400,000-600,000 baht.

• If the location is good but the rent is too high, find other ways to increase revenue, such as selling supplementary menus, selling deluvies, or organizing workshops in the store.

💡 Conclusion:

A good location is not just "a lot of people," but to answer the problem...

• Are the leads here?

• Is there a chance for him to repurchase?

• Is there an Anchor who draws people?

• Does the location help the store get talked about?

• Is the rent worth the opportunity to sell?

If these five are complete, your chances of "first-year sales" are very high.