Lessons from Elon Musk that shopkeepers should finish reading

Elon didn't win because he did more.

But win because you dare to cut something off.

In the modern business world,

We are often taught that

Want to grow up, need to increase

Add menu

Add features

Add a choice.

Add a team.

Increase the process

But for Elon,

Complexity is not progress.

It is a burden carried unconsciously.

He believes

Good system.

Is a system that "ruthlessly cuts out the unnecessary."

Not because it looks cool

But because of everything added,

Is the future breaking point

At Tesla.

To "delete" is valued more than to "add."

Engineers get more credit.

If deleting one line of code

Instead of writing, add one line.

Because every line

Is a burden to take care of for another decade.

If you own the store,

Let's replace the word "code" with the word "code."

Menu

Procedure

Rules

Policy

Or even decoration.

You will immediately begin to see that

What's your store carrying?

Without necessity.

Another lesson I like very much

Is about "listening to too many experts."

In the early days of Tesla,

One car was designed by dozens of experts.

Each is right... in its own context.

This material is best for force.

This material is best for weight.

This material is best for heat.

But enough combined

It became that car.

Difficult to produce

High cost

The system is complex.

And hard to fix.

The lesson is

Good systems are not the best at each point.

But the whole system "goes together."

The restaurant is the same.

Some shops

Good barista.

Good chef

Good designer.

Markette is good.

But the store didn't work.

Because everyone is good in their own context.

But no one looks at "customer snapshots."

What Tesla did

Is a whole system redesign.

Not a small point adjustment.

He chose to cast the car frame in one piece.

Instead of welding over a hundred pieces of steel,

The result is

Reduced costs

Accuracy added.

Weight loss

The process was shortened.

And expand the scale faster than anyone.

What does this teach us?

It teaches that

Sometimes growing up.

Not an expansion.

But to "collapse to the right point."

Difficult to grow

Often a store that

Trying to keep everything.

Because of fear of losing the opportunity

But the real grown shop

Is the shop that dares to ask

"What is it that, if taken out,

Will the store get better immediately? "

Menus that sell poorly but keep because of regret

A complicated but unappreciated procedure.

Detel that the owner is proud of, but the customer doesn't feel it.

Difficulty of business

Not to do more

But is to cut away

Without fear that it would have been ours before.

In the long run,

The winner is not the one carrying the most.

But the one who travels the lightest.

And this is why

Why are some small shops

Looks like nothing whiz.

But it lasts a long time.

And extend it further than thought.

Because they don't compete at "Who has more?"

But compete together.

Who dares to cut until what is really needed?

And customers.

Recognize that.

Without the store explaining anything.