The customer is beaten. The customer doesn't run away and runs into the product.
Problem
Have you ever?
Reply to chat almost dead
Customers say hello to ask the price
We immediately responded.
But the result is...Quiet
Sometimes send information quickly
Wish well, want him to know a lot
But the customer did not answer
Disappeared like a ninja
Symptoms like this
Doesn't mean bad goods.
Or too expensive
But it's all because of you.
"Serve in the wrong beat."
Like we took cold water
Go to make coffee
It doesn't melt, right?
Customers are like water.
If he hasn't boiled yet,
And then we rush to close the sale
He escaped.
Formula
The solution is very simple.
If you understand the theory,
"Heat Ladder."
Or a five-level heat ladder.
We need to check that first.
Customers who greeted
How "hot" he is.
And answer to the point
Level 1: Ice Cold (Chick Cold)
Confused "What are you selling?"
Like a person passing in front of a store
* ❌ Don't sell.
* ✅ Ask for needs first
*
Level 2: Cold (starting to warm)
Know there's a problem, but don't know how to solve it.
"What should it do?"
* ❌ Don't just tell me the price
* ✅ Crush the problem and offer a solution
*
Level 3: Warm (hot enough)
Hesitating. Compare.
"This one and that one, which one is better?"
* ❌ Don't answer broadly
* ✅ make sure which one suits him
*
Level 4: Hot (Hot Sham)
I chose. I asked for confidence.
"What day can I order today?"
* ❌ Don't explain so much as annoying
* ✅ Be sure to answer and close.
*
Level 5: Boiling (boiling)
Ready to transfer. Now!
"Give me the account number."
* ❌ Do not ask, "See something else?"
* ✅ Send the QR Code immediately!
Let's take a look at the summary table.
What we often miss
Customer heat levels. What most people miss. Results found.
Ice Cold rushed to sell immediately. Customers annoyed and fled.
Cold quickly told the customer the price was expensive because he didn't see it yet.
Warm Answer Neutral Does not help choose customers confused to buy other stores
Hot explains the long stretch. Customers lose their temper buying.
Boiling offers more products. Customers change their minds, don't buy them.
The trick is
Look out if he is.
Rabbit (think fast) or turtle (think slow)
And then mix it with this heat.
If you find a turtle + Warm,
Give a detailed comparison.
But if you find a rabbit + Boiling,
Don't talk too much. Send the account number to the end.
Effect
When you read the lack of "heat,"
The chat response will change immediately.
You won't be tired for free.
With customers who are not ready
And don't miss customers.
That is already waiting to pay
Sales will close easier.
Like catching a paste
Customers will feel that.
"This shop knows my heart."
And decide to buy by yourself
Without you having to try so hard.
Now you're always stuck.
With the answer to which group of customers?
Contact LINE OA: @ drgim












































































