Great, not because you're not good at talking, but because you don't understand motivation.
You may be in this situation.
Same product. Same price.
Why do some people say a few words? Customers transfer at all.
But we almost explained it. The customer said, "Let me think about it."
The difference is not diligence.
But it's the understanding of "brain mechanisms."
That you may be overlooking.
Have you ever wondered?
Why do some customers like us to cheer "beautiful"?
But some people like us to insist that it's "safe"?
And why do some people make decisions quickly, but others ask and ask again?
The secret is not the technique of closing the sale, sir.
But at Motivation Decoding.
Psychological science to help you see "what's hidden in the customer's head"
Since the first sentence he greeted
1.Humans are driven by 2-way force (Motivation)
Psychologists have confirmed that
Humans, we didn't decide to buy for a reason right in front of us.
But the brain is always pulled by two drives.
🏃♂️ Force 1: Toward Motivation
This group of people, the brain will focus on a "better future."
He bought because he imagined a picture of success.
Like, want to be prettier, want to be richer, want to be accepted.
🏃 Force 2: Escape from Pain (Away Motivation)
This group of people, the brain will focus on the "past that has hurt."
He bought it because of fear and anxiety.
For example, afraid of losing face twice, afraid of being tricked, afraid of losing money for free.
📌 Dead point of sale:
If you sell a dream (Toward) to someone who is afraid (Away) = he is paranoid.
If you focus on security,
Let the person who wants to show (Toward) = he will be bored.
2. How to read "Motivation" through chat in 3 seconds
You don't have to be a fortune teller. You can know your customers.
Just notice the "vocabulary" he's typing.
🔍 If you meet someone "running for happiness"
* Words used: want to be white, want to be exact, want to be a star, which one is cool
* Response psychology: Stimulate the "dream picture" in his head.
* "This one is used, the skin is very succulent, definitely out of work for friends."
* "This model is worn and looks slimmer immediately. Take a picture of any corner and survive."
*
🔍 If you meet someone "Away"
* Words used: afraid of losing, used to not see the effect, bored with this problem, is there an FDA?
* Response psychology: Create a "shield" for him to feel safe.
* "I get it. This doctor's formula is gentle and safe."
* "A troubled customer like you used this one and finished it.
* No more trial and error. "
*
*
3. Secret variable: Does he believe "himself" or "society"?
Besides motive direction.
Humans also divide decision-making into two poles.
🧠 Internal Reference:
* Behavior: Like to say "Do you like this," "Elder Style," "Do you suit me?"
* How to talk: Honor his decision.
* "The eyes are very good. This model is the best for the elder actor."
*
👥 External Reference:
* Behavior: Like to ask, "How do other people use it?," "Which one sells well?," "Is there a review?"
* How to talk: Use affirmative social power.
* "This model is the number one best seller. 90% of customers come back to buy again."
Conclusion: Psychology is the shortcut of sales.
Sales are not due to "cramming."
But caused by a lack of "mind reading."
Once you understand Motivation Decoding,
You'll stop saying what "you want to sell."
But to start saying what "customer brains want to hear."
If he wants to escape suffering...Be the solution.
If he wants to find happiness...Be a bridge.
If he cares about society...Find them for him.
If he believes himself...Be a mirror to reflect his taste.
Try to apply this psychology to the next chat.
And you will find that by making customers sensitive
A lot easier than you think.
If you want to know:
"So if the customer says hello or is silent, how to solve the game?"
I have another Objection Detection technique.
Can press add line so you don't miss good techniques like this
Contact LINE OA: @ drgim