E.l.f. back at it again with a new dupe💄

You guys, I've been seeing so much chatter about the e.l.f. Power Grip Primer, and honestly, it's been living rent-free in my head! Especially with the constant debate: which one is better, the light blue tube or the clear bottle with the green liquid? As a beauty lover always on the hunt for a good deal and high-performing products, I had to get my hands on both to give you the real lowdown. First off, let's talk about why everyone's calling this an e.l.f. primer dupe. If you're familiar with high-end primers like the Milk Hydro Grip or Smashbox Photo Finish, you know the sticky, grippy magic they work to keep your makeup locked in place all day. Well, e.l.f. went and bottled that magic for a fraction of the price! This is truly a 'Dupe Alert' moment, and for me, it earned a solid 'DUPE 91 SCORE' – it's that good. Now, for the main event: the E.l.f. Power Grip Primer blue bottle (or rather, the light blue tube) versus the clear bottle with green liquid. Many of you might be wondering about the differences, and I'm here to spill the tea! The original, which comes in the clear bottle with a pump and green liquid, is a truly iconic product. It's a gel-based primer that feels slightly sticky (in the best way!) on the skin, creating the perfect canvas for foundation. It's packed with hyaluronic acid, making it super hydrating, and it genuinely extends the wear of my makeup, even on long days. It glides on smoothly, absorbs quickly, and leaves a subtle tacky finish that really grips onto your makeup. Then there's the newer version, often referred to as the e.l.f. Power Grip Primer blue tube or blue packaging. This one is the Power Grip Primer + 4% Niacinamide. If you're into skincare benefits with your makeup, this is your jam! While it still provides that incredible grip, the added niacinamide works to brighten skin tone and minimize the appearance of pores over time. I found its texture to be very similar to the original – that same satisfying grip – but with the added bonus of tackling some skin concerns. It feels lightweight, non-greasy, and truly helps to create a smoother complexion. Honestly, both versions are amazing, and it really comes down to whether you want those extra skincare perks from the blue tube. I picked up both at Target and they've become my go-to's for different reasons. This 'Dupe of the Week' truly lives up to its name!