Consumer Mindset 2025 Knows to Consumers That Brand Owners Ban Plas

📍 changing spending habits.

Consumers go from "Smart Downgrade" to "Strategic Spending." Reduce unnecessary costs and think more well-rounded. To increase efficiency and invest in quality of life in Q2. The most impactful groups are convenience stores (16% buy cheaper), home goods (13%), and clothing-shoes (11%). While the most interesting products are health care, electronics, and tourism products, the long-term investment in good lives and essential experiences.

📍 anxiety in Gen Z gardening with Millennials

Gen Z (18-26 age range) became the most concerned group, with 63% feeling that the economy was worse, from Q1 (58%), where only 37% were comfortable to pay, and 47% thinking that the economy would continue to deteriorate. However, this figure is the most hopeful of Millennials (27-44 age range), with 42% believing that the economy would improve.

📥 the CX strategy that brands need to do to answer customers in the new era.

1. Understand the consumer's financial cycle, even if the economy is not good, customers do not think of permanent belts, but spend more strategically, so brands should be "confidence-givers in times of volatility," not "burden-ups" for customers.

2.Adjust the strategy according to the group of goods and services. Brands should adapt and marketing strategy by separating each type of business, e.g.

Essential Goods: Emphasizing Value, Implementing a Unit Discount Membership System, Communicating "Value in an Uncertain Age"

Discretionary Goods: Adapt to "Accessible Premium" of accessible good, emphasize long-term value, and flexible distribution.

Experience Goods: Emphasis on "investing in health and well-being," creating rewarding experiences and memories for customers.

3. Adjust communication according to Generation. Brands should tailor communication to customers in each Gen because customer behavior and interests are not the same, e.g.

Gen Z: Emphasis on "Hope Marketing" strategy, flexible settlement plan, create a community that understands financial problems, focus on future hopes for customers

Millennials: Emphasizing "Optimistic Pragmatism" represents a positive perspective to value families, with Loyalty Programs that provide immediate benefits, and rational investments.

Adult 45 +: Adjust "Stability Focus" strategy, emphasize stability, reliability, transparency, long-term relationships, and quality of service over price.

4. Shorter and firmer Action Plan should be implemented quickly, short, concise, for example

📍 Week 1: Explore financial concerns by market segment, isolate each Gen, each Segment, and make the Customer Journey Map clear.

📍 Week 2: Open the Financial Flexibility Program, adjusting communications to "assured spending."

📍 Weeks 3-4: Test, Measure, and Collect the Feedback

📍 months 2-3: Extend programs that see results, get good results, develop predictive models from new behaviors.

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