Rival Knowledge! 4 Analytical Tools that Business Owners Should Not Overlook‼️

📍 4 analytical tools that business owners should not overlook.

Google Search A treasure trove of information not to be overlooked Google Search is the simplest but most powerful competitor analytics tool. The highlight is free access, easy to use and insights.

💡 how to make the most of it.

- Search with the main keywords of a business. Start by typing in words related to goods / services and see which websites are the top. These are often the main competitors that dominate the same market as your business.

- Note the instructions from Google. In the bottom of the results page, or in the "People also ask" section, there are relevant keywords and questions that can tell the customer's interest trends.

- Analyze a competitor's website. When you find an interesting website, explore what they do well. What are the highlights? These data will help you see opportunities for development and find differences in your business.

Facebook / Instagram Search Shine Rival Activism Analyzing competitors through Facebook and Instagram is a way that is both easy and practical, especially for business owners who want to understand customer behavior and close-in competitor marketing practices.

💡 how to analyze effectively.

- Search by brand name or keyword to see which pages or profiles are notable.

-Survey page or profile, see number of followers, post frequency, popular type of content

-View Reviews and Comments Customer feedback on a post or page review is a highly valuable source of direct information that allows you to see both your strengths, weaknesses and opportunities for developing your own business.

Google Alerts Get Notifications When a competitor mentions it, Google Alerts is considered a great tool to track the movements of competitors, including Keywords that businesses are interested in.

💡 how to make good use of it.

- Go to Google Alerts, enter your competitor's brand name or keyword to follow, then set the notification frequency (daily, weekly or as updated) and the source of the information.

- When a keyword or brand name is mentioned in the online world, you will receive an email notification immediately. This helps businesses not miss every move and helps to analyze data quickly in real time.

SimilarWeb (Free Version) See the Overview of Competitor Sites SimilarWeb is a website with a free version. This allows business owners to see a rough overview of their competitors' websites, but for more insight, it can be used at a cost.

💡 how to make good use of it.

- Go to SimilarWeb, enter the URL of the competitor's website where you want to analyze the data.

- We will see some information, such as the estimated number of visits, the source of visits (such as from Google, social media or referrals from other websites) and the country of the visitor.

💌 information from www.iship.co.th

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