CONTENT CAMP: Posting 63 times a week! 🫧
I’m SO HAPPY that I committed to this!
Posting 63 times in a week might sound crazy, but it’s completely possible. And it brought JOY back into posting! It brought CREATING and discovering!
Throughout this week, I learned that there is no difference between a video that gets 200 views and a video that gets 200,000 views. Why is that!?? Because on every platform, I posted the SAME content, and my views were all over the place! My best performing piece of content on YouTube was my worst performing piece of content on Instagram… when you consider all of this, why not just keep cranking content out!? It’s like a game, and nothing happens if you lose! But if you win, you win BIG!!! 💖💖💖💖
I learned and observed so much in this week but the biggest takeaway is that omg, social media is so much fun. It should really be called Creative Cyberspace. It’s a place where you can put what’s in your mind and your heart into media and it will instantly have the chance to be in the literal HANDS 📲 of strangers across the world who might see glimpses of their hearts and minds in what you created too. It’s honestly EPIC!!!
Week 1 was fun, and I’m really surprised honestly that I didn’t lose any followers — because I suddenly was appearing probably a LOT more than anyone wanted or expected 😂👋 haaayyy
Creatively this also pushed me way out of my comfort zone. Like who even am I posting this graphic carousel!??! 😂😂😂 but I love that! Always so much to learn! I’m not going to limit myself by saying I’m a short form video creator. I’m a short form expert yeah but first and foremost I’m a child of God and an icon so I can do ALL things through Christ hello ‼️
But, despite having several viral posts this week, I didn’t really gain many followers either. 🤔 This means the videos that went viral didn’t leave the right impression. It’s easy to get views. It’s difficult to build community! But it’s possible, I’ve done it, and I’ll do it again 💃🏼
Some context ➡️ I have been a FULL TIME content creator since 2021. It’s literally been my only source of income for 4 years. I should know how this stuff works, right!?! But the algorithms and platforms are constantly changing, and I am NOT going to slip into irrelevance!!!! I wanted to challenge myself to do something wild, artistic, meaningful, and something that would help me learn and grow!!! I love it online 🤩 I want to understand it more and more!!!
Specifically though I will say this — I was shocked at my reels views. They didn’t go down at all when I went from posting 1X/day to 3X/day, BUT there’s a delay. The views didn’t always come in the first 24 hours. You just have to be patient! I have a reel going viral right now that I posted 3 weeks ago! It was at 10,000 views after the first WEEK and now it’s over 500,000! That’s the game!
And once you realize you really just have no idea how something’s going to perform, you stop caring. It’s so freeing! Having a posting goal like posting X amount of times per day took ANY pressure off that I had put on myself of having my content perform any kind of way. I just needed to keep going!!!
I also noticed I wasn’t gaining many followers from that video when it started to go viral, so I PINNED a comment saying I post a lot of content like that; and then the followers started to come in! Let me know if you’re from that pinned comment actually!! 🫶
And let me know if you have any other questions… I couldn’t put it all here, but seriously I’m an open book. Let’s all figure out this beast together!!
In the dynamic world of social media, posting frequency can significantly impact your reach and engagement. During my experiment of posting 63 times in one week, I uncovered fascinating insights into the algorithms behind various platforms. For instance, despite posting more frequently on Instagram and TikTok, the engagement metrics differed greatly. This variance emphasized the unpredictable nature of social media, where quality does not always equate to quantity. The key takeaway is understanding that algorithms are ever-changing and can often feel like a puzzle. Moreover, the interaction between followers and content can be quite complex. While I didn’t see a rapid increase in followers despite viral posts, I realized that building a genuine community is more valuable than transient views. Engaging with your audience through creative methods—like responding to comments or pinning posts—can nurture loyalty and encourage interaction. It's vital to be patient, as content sometimes takes time to gain traction, which was apparent in my experience with reels that gained views weeks after the initial post. Ultimately, this journey demonstrated that the essence of social media should revolve around creativity rather than merely chasing metrics. Embracing this mindset encourages creators to experiment boldly and liberates them from the fear of failure.
