Would you be so stubborn?
I've thought about selling something easier.
Better margins, lower investment, less of me in it. I think about it sometimes and then I hit the same wall every time — I cannot build something I don't believe in. So these fleeting thoughts, they come, and they go.
Hi Buy Mama and Fennec Folk exist because I genuinely think the things we make matter. That a child who grows up emotionally literate is a little more whole. That a child with boundless imagination will know what it means to think out of the box. That a parent who isn't digging through a chaotic bag in a hard moment is a little more okay. Small things. But real ones.
I go into both with everything I have. Which means when something lands badly — a careless comment, a thoughtless message — it still stings. I'm working on that. But I think it comes from the same place as the care itself. You can't have one without the other.
And believing in what I create has made a huge difference to me when things don't go as planned, or as well as I want it to because in my heart, I can tell myself, it is not because what I make has no value, it is that it hasn't found its audience. And so, I continue walking on.
I know how it sounds. A small founder with two small brands thinking she can make the world a little better than she found it. Maybe it's crazy. Maybe it's too romantic.
But I'd rather build something I believe in and fall short than build something easy and succeed at nothing that matters to me.
Hello, I am Faustina. If you see this because if these brands, what made you choose the. — what were you looking for when you found them?
Starting a business always comes with tough choices, especially when it comes to balancing passion and practicality. I relate deeply to the struggle of wanting easier paths with better margins and less personal investment, yet feeling compelled to stick with what truly matters. It’s a rare kind of stubbornness, but one that fuels authenticity and resilience. In my experience, building brands that reflect genuine care and values creates a connection with customers that goes beyond transactions. For instance, products designed to nurture a child’s imagination or help parents manage everyday challenges can have a lasting emotional impact. These small yet meaningful contributions build brand loyalty and cultivate a community of like-minded people who appreciate the heart behind the product. The vulnerability of putting yourself into your work means criticism can hurt more, but it also means every success feels deeply rewarding. It’s a reminder that caring and resilience are two sides of the same coin in entrepreneurship. Sometimes, what you create hasn’t found its audience yet, but belief will keep you moving forward. If you’re a founder or creator wrestling with similar questions about whether to choose an easy route or stay true to your vision, remember that meaningful success isn’t just about numbers. It’s about the mark you leave and the values you stand for. Choosing stubborn belief over convenience might seem risky, but it often leads to fulfillment and impact that’s worth the challenge.