Meskel is one of Ethiopia’s most joyful and culturally rich festivals, celebrated annually to mark the finding of the True Cross by Empress Helena. During this time, families and communities gather to enjoy traditional foods like gomen, a seasoned Ethiopian collard greens dish, which is commonly served alongside other festivities. In recent years, Meskel celebrations have taken on a new dimension through social media platforms like TikTok, where the #habeshatiktok community shares creative content that highlights both the cultural and everyday moments of Ethiopian life. Videos often depict scenes of lively dances, traditional cooking, and heartfelt gatherings, helping to spread awareness and appreciation of Ethiopian heritage globally. An interesting trend within these videos is the ‘POV: All of the sudden you’ve taken your mom’s role’, offering a humorous and relatable glimpse into family dynamics during busy festival preparations. This trend resonates with many viewers, as it portrays how younger generations embrace responsibility and tradition. Beyond entertainment, Meskel serves as a time to reinforce community bonds and cultural identity. Whether through sharing festive meals, lighting the ceremonial bonfire called the Demera, or enjoying the creative content shared online, Meskel continues to inspire pride and connection among Ethiopians at home and abroad.