Mental architecture

Solomon Asch’s volunteers felt warm toward the actor who disagreed with the room, yet rejected the idea that he had made them independent.

Asch found that out afterward, in interviews. The volunteers who had sat beside him said he gave them confidence. Then came the question: had he made them any more independent? They said no.

The volunteers who went along with the wrong answers explained themselves too. Some said, “I am wrong, they are right.” Others didn’t want to spoil the experiment’s results.

In Hans Christian Andersen’s tale “The Emperor’s New Clothes” (1837), a crowd praises clothes that aren’t there until a child says the Emperor has nothing on. Then “what the child had said was whispered from one to another.”

A voice that disagrees may do more for the people around it than they ever notice.

(Asch, 1955; Andersen, 1837)

Follow @writetorewire for a new science investigation every day.

#grouppressure #conformity #socialpsychology #mentalarchitecture #psychology

10/19 Edited to

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