Social media companies could lose billions in revenue

Social media companies could lose billions of euros in revenue from social media bans on youth groups

The recent news is likely to be inevitable from governments in countries, especially in Europe, that are pushing for legislation to ban or restrict the use of youth under certain ages. This policy is a trend that governments are trying to do, and parents often agree, of course.

According to a report by the Euro Weekly News website, the transformation of the digital economy in Europe could be dramatically changed if the social media ban law is enforced, because the economy of the digital industry is called very high value, such as the shift of customers from traditional marketing, such as Billboard, to online advertising content, resulting only in 2025. In 2568) alone, META, which provides social media services on platforms like Facebook and Instagram with a total revenue of 171.69 billion euros (6,397,856,160,000 baht) that year, has 98% of its advertising revenue from total revenue, reaching 167.53 billion baht (6,242,837,920,000 baht), which is a huge value.

In addition to advertising, User's Data can also be profitable. The economic value of it will reach 2.3 billion euros (85,684,200,000) in 2024, and the value will reach 11 billion euros (409,794,000,000 baht) by 2032.

But by trying to ban social media from children under the age of 16, the use that many European governments are trying to push could cause enormous damage to the technology companies involved and the economic scale of the industry. According to the European Parliament, 97% of young people use the Internet every day. Over 78% of them are children between the ages of 13 and 17. If banned, it is not possible to advertise their target age group immediately, causing revenue damage of billions of euros. Exactly.

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