"When" Self "Is Turned Into Goods: The Catchy Game of Capitalism."

If we are to unravel the essence of capitalism, materialism is the most successful theory in the history of mankind, because it is not only a matter of simple desire, but an "ideology deliberately created" by the upper class and capitalists to use as a means to control, extort life time, and limit the opening of the lower class as realistically as possible.

Let's analyze the "eye-breaking blueprint" of all-dimensional in-depth materialism.

1. Turning "identity" into "goods" (The Identity Hijacking)

The first goal of this apse theory is to "destroy the self-esteem of humans and replace it with things.

Strategy: Capitalists use media and advertising to repeatedly input "Your former self is not good enough" or "You wouldn't be worth it without this."

Eye-breaking: Linking "Success" or "Human Dignity" to brand-name goods, luxury cars, or big houses.

The lower and middle classes are tricked into believing that expensive shopping is social climbing, but the truth is to take the money they earn with sweat and pay for the "image" that capitalists create to fool themselves day by day.

2. The Hedonic Treadmill Cycle

Psychologically, materialism works through a mechanism called the Hedonic Treadmill, or "temporary happiness treadmill," that never ends.

Experience Design: Capitalists don't just sell products, they sell "Dopamine Spike." When you buy new things, you get excited and happy for a few weeks.

Setting the expiration of happiness: After that, the brain acclimates to that piece, and you return to feeling "empty."

The result: you will fall into the trap of struggling to work harder to raise money to buy new, more expensive items to fulfill lost happiness, a never-ending cycle that allows capitalists to have customers who have to "repeat" for the rest of their lives.

3. "Planned Obsolescence" and Fast Fashion Culture

This is the most ruthless marketing mechanism in materialism: to make things "out" or "break down faster."

Physical Hardware: The deliberate use of materials that deteriorate quickly or are designed to be repaired to squeeze new purchases.

Psychology (Software / Trends): Creating "trends" that change every month, such as fashion or mobile phones, so that people who use the original generation feel "old-fashioned" and "alienated" from society.

The goal: not to let the lower class have money to store (Savings), because every time they start having money to store, materialist theory encourages them to rush that money out to buy new pieces immediately.

4. Creditburo: New Age Shackles Worn by the Consenting Lower Class

In ancient times, chaining slaves required force and weapons, but in the materialist age, capitalists used "credit" and "debt" as fetters.

Eye-breaking: Advertising for "0% installment for 10 months" or "credit cards that solve lifestyle problems" makes people feel that they are "easily reached."

Truth Behind the Curtain: It's to pull your "future money" and "future life time" ahead of time.

The result: When the lower classes are indebted to the purchase of luxuries, they do not dare to risk resignation, do not dare to demand fairness from their employers, and do not dare to question the social structure, because there is a debt burden every month. This is the smoothest "horror" without military force at all.

5. The Secret of the Upper Class: What the Capitalist Never Told You

The most painful argument of materialism is that "the rich do not live the way they advertise the poor."

What the lower classes are tricked into buying (Liabilities)

- Fast smoldering fashion products (plummeting prices)

- Luxury cars that have depreciated since leaving the showroom.

- An overly luxurious experience to take pictures of social shows.

What the upper class really collects (Assets)

- Real estate and gold land

- Stocks, bonds, and patents that create money.

- Business Connection and Monopoly Power

Capitalists use the profits of sales to the lower classes to buy "growing assets," while the lower classes spend their lives trading money to buy "depreciating assets" from capitalists, so this cycle causes an incorrigible "rich and distributed" state, as long as the people below are not bright.

The materialist theory is immediately crippled when we begin to understand that "we are not indebted to goods, and things do not determine our value."

The transcendence of this apse theory is not to be ordained or to be in the wild, but to be "conscious of choice," to buy, because it answers the Utility problem, not to buy, to show off, and to accumulate "life time," including "good friendship," which is the only thing in the world that capitalism cannot conjure up to sell us.

# Brand name # Shopping # Debt # Credit card debt # Finance