Reaction videos have become a popular way for creators to engage with audiences, especially within niche music communities like NYC drill. When I first started making reaction videos, I found that sharing genuine responses to music tracks helped build a strong connection with viewers. One strategy I picked up from creators like BMG UpperClass, interviewed by Pop Kreep, is the use of interactive challenges—such as rewarding subscribers with wheel spins, which adds an element of fun and encourages community participation. Another key to success is focusing on trending subcultures like drill music, as it resonates with dedicated audiences eager for fresh content. Featuring hashtags such as #nycdrill and #drillmusic helps expand reach and visibility on platforms. I’ve noticed that maintaining authenticity in reactions — showing honest feelings and knowledge about the music — creates a loyal fanbase. For anyone interested in starting reaction videos, incorporating personal insights about the genre and integrating interactive elements (like timed challenges or subscriber rewards) can boost viewer engagement. Plus, collaborating with other creators who share your passion, as BMG UpperClass and Pop Kreep demonstrate, enriches the content and introduces audiences to new perspectives.