As someone who's closely followed the NYC rap scene and the evolution of platforms like Raps & Hustles, I’ve noticed firsthand how important these channels were for emerging artists to gain exposure. Raps & Hustles was one of the first to really spotlight local talent, helping many up-and-coming rappers break into the scene. However, in recent times, platforms like Raps & Hustles have lost momentum, partly due to changes in audience attention and shifting content algorithms. TTP Primo's remarks about the channel being "dead" highlight a trend where older platforms struggle to keep their audience engaged, which directly impacts new artists' ability to get views and recognition through these means. From my own experience sharing and discovering music videos, it’s crucial for emerging artists now to explore multiple platforms and diversify how they distribute content. While Raps & Hustles may no longer be the hotspot it once was, newer channels and social media trends such as TikTok clips and dedicated rap communities have gained traction, allowing artists to reach different audiences. For NYC rappers looking to build their brand, focusing solely on one platform might limit their reach. Collaborating with influential page curators like TTP Primo, engaging with fans directly via social media, and creating viral, shareable clips can substantially boost visibility. Overall, while Raps & Hustles played a vital role in shaping the NYC rap narrative, adapting to the dynamic digital music landscape is key for any artist to thrive today. Listening to insights from voices like TTP Primo helps stay informed about where the scene is headed and how to navigate these changes effectively.