GXVE Matte Liquid Lipstick 1st Impressions 💄

I’ve been on the hunt for the perfect coffee brown lipstick, and when I saw GXVE by Gwen Stefani's Clean Matte Liquid Lipstick in the shade Flannel, I knew I had to give it a try. As someone who appreciates a good matte formula and is always looking for that ideal versatile brown, this product from Gwen’s ‘Original Recipe’ collection really piqued my interest. First things first, let's talk about the shade Flannel. It's a beautiful, rich brown with subtle warm undertones that truly gives off that sophisticated 'coffee brown' vibe without being too dark or too red. It’s the kind of shade that feels both classic and modern, making it incredibly versatile for various looks. Whether I'm going for a subtle, everyday nude-brown or a deeper, more pronounced lip, Flannel offers that flexibility. It complements a wide range of skin tones, which is a huge plus for anyone searching for their go-to coffee brown. One of the claims that really caught my eye was 'I'm Still Here Longwear.' As someone who loves a matte lip but absolutely hates constant reapplication throughout the day, this was a massive selling point. My initial impression is that it truly lives up to its name. It applies smoothly and evenly, which is crucial for a liquid lipstick, and dries down to a comfortable matte finish. It doesn't feel overly drying or tight on the lips, which can sometimes be an issue with long-wearing liquid formulas. The precision applicator also makes it easy to get clean, crisp lines, which is essential for a bold shade like this. Considering the GXVE brand is born from Gwen Stefani’s iconic style and 'Original Recipe' for beauty, I had high expectations for performance. The fact that it's a 'Clean Matte Liquid' lipstick also adds to its appeal, promising a formula free from certain questionable ingredients. And at a price point of $12.00, it feels like a fantastic value for a clean, long-wearing, high-pigment product from a celebrity brand. It’s definitely competitive in the market. While my initial thoughts are incredibly positive, especially regarding its potential as the perfect coffee brown and its comfortable long-wear feel, I’m excited to put this 'I'm Still Here Longwear' claim to the ultimate test in my upcoming Part 2 review. I'll be focusing on how it holds up through meals, drinks, and extended wear. But for a first impression, Flannel has certainly impressed me as a strong contender for the best coffee brown lipstick from Gwen Stefani’s collection!