The first four years are rooted in the fifth year, growing through the sky.

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The first four years took root, the fifth year grew through the sky!

This statement is similar to a Chinese proverb, writing,

(Wanzhi Kaito Nan)

It means things are always hard at the beginning.

If we open a store or do something,

And there are times when we feel why we almost die...But doesn't it grow?

We saw other brands grow quickly, but ours slowly went back.

Feelings of discouragement and self-doubt began to form.

But you probably didn't come the wrong way.

Think of the story of the Chinese bamboo tree.

After planting, in the first four years, almost nothing emerged from the soil.

But what happens underground is to create a root system.

That spread and is hugely strong.

And by the time it enters its 5th year, the bamboo tree will only last 6 weeks.

To grow up to 90 feet tall!

The early years of Puffstick were no different.

It is the moment when the root system is being built.

Repeating flour recipes are being improved.

Building good relationships with suppliers

(Or better audition)

Learning the behavior and needs of the first customers

is building a backyard system to manage in a company model (in the early stages).

These are the invisible fundamentals.

It will continue to grow, or it will be a small neighborhood store.

And importantly, "stand your ground" on the day the storm arrives.

Don't just be discouraged with days when no one has seen your growth yet.

Because that's probably the day you build your strongest foundation.

And then don't forget that it's a commitment to yourself and others.

Whatever the crisis, don't throw away what's being built.

Shouldn't be distracted into money, into other things that make money sink.

Distinguish clearly what can and cannot be done.

Because there are more risks than I thought.