... Read moreVisiting Principle Reserve by T.A.M at 23 Jalan Balau, Taman Melodies, Johor Bahru, truly feels like stepping into a refined vintage haven. From my experience, the attention to detail in the interior design creates a quiet and classy atmosphere that makes it an ideal spot for a relaxed afternoon or a lazy Sunday lunch. The cafe’s focus on privacy and calm environment stands out in JB’s busy cafe scene.
I ordered the Earl Grey latte, which was exceptionally flavorful, with a smooth and aromatic taste that showcased the care taken in preparation. The lychee iced tea was refreshing, perfect for tropical weather, although it maintained a traditional flavor without being overly sweet or artificial. Another delight was their hidden menu item, the focaccia sandwich, which pairs beautifully with the drinks and adds a surprise element to the brunch experience.
Priced moderately (about SGD79 for a total meal), the cafe balances quality and value well, scoring around 6/10 on price but excelling in service, food, and ambiance. If you’re into #Cafehopping around JB, this spot deserves a top recommendation. The overall vibe and cozy setting make it suitable not just for casual meetups but also for moments when you want to unwind with good coffee and pastries. I would definitely return to try more items and enjoy the peaceful vibe once again.