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My 2017 makeup vs. 2025

It used to be BOLD and full glam Every. Single. Day. 💋

I still love those bold looks because they are so fun to do and such a joyful creative outlet for me, but these days they just feel so heavy on my skin.

Now when I wear heavy makeup I feel like it makes me look 10 years older than when I stick with light, glowy, skin-friendly looks. I’ll still do the fun, full-glam looks once in a while (because like I said- it’s fun!) But I love that I can reapply my sunscreen easily without ruining my face now!

Have you switched over to the more minimal, light makeup trend?? 💄💫

#makeupevolution #lemon8challenge #beautycreator #glowup #letschat

2025/7/19 Edited to

The transition from heavy, bold makeup to lighter, minimalistic looks reflects a broader shift in beauty trends focusing on skin health and a natural glow. In 2017, makeup styles favored dramatic effects with full coverage and vibrant colors, often applied daily for a glamorous appearance. However, by 2025, many have embraced makeup routines that prioritize skincare benefits, such as using tinted sunscreen, light eyebrow filling, brown mascara, and SPF lip balm. This approach allows for easier sunscreen reapplication, which protects the skin from sun damage and premature aging—a key factor in maintaining youthful, radiant skin. The trend towards minimal makeup is also influenced by the desire to look more natural and reduce the feeling of heaviness on the skin. Using light, glowy products instead of thick foundations helps prevent clogged pores and irritation, supporting healthier skin overall. Additionally, minimal makeup routines often enhance one’s unique features rather than mask them, contributing to boosted confidence and a fresh appearance. Incorporating good skincare practices, such as moisturizing and sun protection, alongside minimal makeup creates a holistic beauty regimen that supports long-term skin health. Embracing this change does not mean giving up fun bold looks altogether; instead, it encourages balancing creativity with skin-friendly choices. This makeup evolution, often tagged as #makeupevolution or #glowup in beauty communities, highlights the growing appreciation for glow, health, and sustainable beauty habits that resonate widely among modern makeup lovers.

16 comments

I’ve had this exact same journey! Your skin is FLAW. LESS. 🔥

✨️WrittenInMelanin✨️

I do prefer a simple look, but I do miss the days of bold and bright makeup looks. It's what got me into makeup in the first place because they just look so fun ❤️

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