Influencers: Stop hiding your media kits!!
You may have heard me tell you not to put your rates in your media kit….
But what about how important it is NOT to hide your Media Kits for brands to see??
👉🏼 Add it to your link in bio, your website, etc.! Trust me, brands love it when they can see this!! 😍
It’s time to STOP hiding your media kit like it’s a big secret and start providing a link for anyone to easily access!
Look, I get it…
It feels kinda weird putting all that info out there for anyone to see. But when you make your media kit public, you’re openly saying “Yes I get paid to work with brands”.
WHEN YOU HIDE YOUR MEDIA KIT:
👉🏼 A brand lands on your page, looking for an exciting creator to partner with on their next campaign.
👉🏼 The brand isn’t sure whether your audience squares with their target demographics
👉🏼 The brand has another 20 creators on their list, so doesn’t waste their time emailing you to ask IF you’re open to partnerships.
You are missing out on BRANDS COMING TO YOU WITH PAID OFFERS when you don’t make it public.
‼️Hiding your media kit is like putting a “CLOSED” sign on your shop, then being surprised when nobody comes in.
WHEN YOU DON’T HIDE YOUR MEDIA KIT:
👉🏼 A brand sees your media kit, displaying a variety of options for how you could work with them, info on your audience demos, and how you’ve worked successfully with other brands in the past.
👉🏼 The brand exclaims: “Oh, I didn’t know this creator would even be OPEN to doing a takeover of our social media or creating exclusive content for us. Definitely adding them to the short list!”
It also makes it clear that working with brands is just plain a part of your business!!! So display it loud and proud!!
💬 Let me know in the comments if this was a helpful tip!? Will you be making your media kit public?
🍋 FOLLOW ME @katiexfelton for more Influencer tips like this!
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In the competitive world of influencer marketing, having a clear and accessible media kit can significantly enhance your opportunities. A media kit acts as your business card, showcasing your strengths and options for collaboration with potential partners. Brands often seek creators that align with their target audience and objectives; displaying your capabilities openly helps bridge this gap. When your media kit is hidden, you inadvertently miss out on unique partnerships. Many creators fear exposure, worrying about transparency regarding rates or demographics. However, complete transparency not only attracts brands but also positions you as a confident professional in your field. Highlighting past collaborations and audience insights encourages brands to see the possibilities of partnering with you. Companies prefer to reach out to influencers who have their packages clearly laid out, as it saves time. Making your media kit easily accessible, whether through your bio, website, or social channels, is integral for fostering trust and visibility. Additionally, consider regularly updating your media kit to reflect your latest work, audience statistics, and partnership offerings. This proactive approach not only showcases your growth but also impresses potential partners looking for the right fit. Remember, your media kit is not just a document; it’s a powerful tool for marketing yourself. Start promoting it today and watch the collaboration offers roll in!
How should I know what my starting rates should be? I’ve worked with brands on doing gifted collaborations but I’m stuck on knowing when to start charging for the content I’m creating for them or how much. Do you have any tips?