Sending a Post Campaign Performance Report!!
Want to impress brands after working with them?
👉🏼 Send a killer Post-Campaign Performance
Summary!
After wrapping up a campaign, a game-changer is the Post-Campaign Performance Summary!
Anyone can take a few screenshots of their results- but you were made to STAND OUT!!!
Instead of just writing an email and sending a bunch of screenshots, I like to use @canva to make it more visually appealing!
😍 I’ve even added a FREE TEMPLATE for a Post Campaign Performance Report in my LINK IN BIO!!
WHAT I LIKE TO INCLUDE IS A MESSAGE LIKE THIS:
"Hi [namel!
That was such a fun campaign! Thanks for trusting me to deliver for [brand]. I think it was a huge success! I've included a couple of highlights below:
• XYZ Post drove a [percentage] engagement rate.
• XYZ Reel was shared [number] times, which means it resonated with my followers.
• Across the board, my posts delivered [number] impressions.
• My affiliate link shows [$$$] in sales. (Number of products sold.
Sentiment was also very positive from my followers-see below for screenshots of comments and DM's I got about [brand/product]. How did the campaign go on your end? Are there any other performance metrics we can share?
Overall, the content performed well, my audience loved it, and I really enjoyed working with you, so I would love to explore a future campaign together or even a long term partnership!
Let me know your thoughts,
[Namel
[IG hyperlink]”
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ALL IN MY LINK IN BIO!!! 😘
When you finish a marketing campaign, delivering a comprehensive Post-Campaign Performance Summary is crucial for maintaining good relationships with brands. A well-structured summary goes beyond mere statistics; it provides insights and fosters meaningful discussions regarding the campaign's performance. Begin by collecting key metrics from the campaign, such as engagement rates, the number of impressions, and any other significant data that reflects its success. Highlight unique aspects, like follower sentiment, which can include positive comments and direct messages, to illustrate the impact of your content. To present this data effectively, consider using visual design tools like Canva. An engaging design not only makes your report more appealing but also enhances the readability of the information being shared. Additionally, offering a template for a Post-Campaign Performance Report can be a great value add for your fellow influencers or collaborators, allowing them to also produce professional updates effortlessly. Remember to also express your gratitude towards the brand for the collaboration and emphasize your interest in future partnerships. Building long-term relationships often requires showing appreciation and openness to further opportunities. Including personalized messages and reflections on campaign successes can make a lasting impression on the brand, encouraging them to think of you for upcoming projects. By creating these connections and showcasing your results in meaningful ways, you increase your chances of securing lucrative deals in the future.